The titles and abstracts of her papers are as follows:
VALUES CREATED FROM FAR AND NEAR: INFLUENCE OF SPATIAL DISTANCE ON BRAND EVALUATION
Xing-Yu (Marcos) Chu, Chun-Tuan Chang, and Angela Y. Lee
FEBRUARY 19, 2021| Article | Journal of Marketing
This research examines how the spatial distance between the product and the consumer/mannequin/model affects consumers’ perception of the product/brand. When the brand image is associated with status and luxury, consumers are more willing to pay for a product with a distance since distal distance serves as a signal of prestige. When the brand image is perceived as popular and friendly, consumers showing more favorable attitudes and higher willingness to pay arising from a proximal spatial distance is driven by perceived social closeness. Effective use of spatial distance is not a one-size-fits-all strategy.Keywords: brand image, product and brand evaluations, perceived closeness, perceived prestige, spatial distance, visual marketing
Introduction to the E. Sun Academic Award:
Talent is a leading and critical indicator of national competitiveness. Since its inception in 2010, the E. Sun Academic Award has been awarded to professors whose publications have appeared in 11 of the world’s leading journals in the areas of finance, accounting, marketing, information management, operations management, and organizational management, including the Journal of Financial Economics, Information Systems Research, The Accounting Review, Journal of Marketing, and Management Science. In order to expand its influence, in 2021, E. Sun has partnered with 11 leading business schools in Taiwan: College of Management, National Taiwan University; College of Commerce, National Chengchi University; College of Technology Management, National Tsing Hua University; College of Management, National Yang Ming Chiao Tung University; College of Management, National Cheng Kung University; School of Management, National Central University; College of Management, National Sun Yat-sen University; College of Management, National Taipei University; College of Management, National Chung Hsing University; College of Management, National Chung Cheng University; and College of Management, National Taiwan University of Science and Technology. The award provides up to NT$110 million over five years to encourage professors to publish their research in the world’s leading journals. (Introduction reprinted from: https://reurl.cc/o0nqvq)