This year, the College of Management of National Sun Yat-sen University (NSYSU) participated in the AVM Creative Competition (2021, 5th running of the competition) for the first time, and won several awards. The competition is held once a year, and over 50 teams from universities and colleges across Taiwan participated in the competition this year. Among them, 14 teams from NSYSU took part in the competition, won four out of the ten winning spots in the Standard Umbrella Case category, and finished in second place in the competition. In addition, one team won an Excellence Award in the Business Case Design category.
The NSYSU Integrative Strategic Value Management System (iSVMS) University Branch Center was set up in March last year. The College of Management, NSYSU, has been committed to the development of big data analytics in business in recent years, and is deeply aware of the need for quality data in order to come up with more valuable information. Because of this, center director Professor Wei-Che Tsai, under the guidance and encouragement of Dean San-Yih Hwang, has been actively promoting the use of Activity Value Management (AVM) in teaching, hoping to nurture outstanding students and encourage students to participate in the competition.
Before the competition, the College of Management, NSYSU, held a training camp for the AVM competition and invited Professor Chui-chang Chiu from the Department of Accounting at the National Changhua University of Education to give guidance to the students. They also distributed Professor Anne Wu’s book, The Ultimate Answer to Business Strategy, with the aim of providing students with a better understanding of the essence of AVM and helping them prepare for the competition.
In this competition, the team “PUIPUI”, led by Associate Professor Ni-Yun Chen of the Department of Business Management, NSYSU, consisted of third-year students Ze-wei Du (杜則緯), Jun-jia Liu (劉竣嘉), Wo-hua Lin (林渥樺), and Wen-qi Li (李雯旂). The team’s name was PUIPUI, which is the sound that guinea pigs make when they are happy. The team took guinea pigs as their spiritual symbol, hoping to bring joy to the world as guinea pigs do and to keep moving forward. The team won the silver prize in the Standard Umbrella Case category.
Three other teams won the Excellence Award in the Standard Umbrella Case category. The first team, “We are the Right Team (有我們就隊)”, led by Associate Professor Chun-Hua Tang from the Department of Finance, NSYSU, consisted of Yu-ci Liu (劉育慈), Jia-Yu Lin (林家聿), Zi-ran Wang (王子然), and Pei-yuan Cai (蔡霈沅), sophomores in the Department of Finance. By participating in this competition, they hoped to apply what they had learned so far to their case and to strengthen their weaknesses. The second team, “Unibrella”, led by Assistant Professor Chih-yuan Wang, Department of Business Management, NSYSU, consisted of students from the Department of Business Management and the Department of Finance Zhe-hao Zhang (張哲豪), Ying-hua Huang (黃盈華), Yu-ching Wu (吳聿晴), Yi-yu Lian (練奕妤), and Yi-xuan Cai (蔡宜諠). The team hoped to utilize what they had learned in the classroom in a business case through the competition and develop an applicable business strategy. They hoped to combine the professional knowledge of managerial accounting and cost accounting learned in the Department of Finance with the framework of strategic models from the Department of Business Management to deepen the understanding and application of knowledge in the field of AVM. The third team, “Our Team, So What?”, coached by Professor Wei-Che Tsai from the Department of Finance, NSYSU, consisted of juniors from the Department of Finance Jia-jun Lin (林家郡), Zhi-yun Chen (陳芝筠), Fang-yu Chen (陳芳妤), Qi-yun Cheng (鄭淇云), and Xin Chen (陳欣). With a broad-minded outlook, they hoped to understand the essence of AVM and the importance of corporate financial statements through this competition.
Finally, the “Strike the Opponents ‘til they are Can Xi Xi (慘羲羲, miserable)” team, coached by Assistant Professor Chia-Fen Tsai of the Department of Finance, NSYSU, consisted of Xi Chen (陳羲), Sheng-xuan Qiu (邱聖軒), Yi-xun Li (李易勳), Yu-jie Zhang (張渝婕), and Guan-rong He (何冠融), who were sophomores and juniors in the Department of Finance. The team name was a bit of fun; it was named after the team leader, Chen Xi, using the sound of his given name, “Xi”, with the intention of boosting the morale of the team. When the competition started, the team was ready to snatch the championship like a lightning bolt, and they took home the Excellence Award in the Business Case Design category.
The College would like to extend its congratulations to all the students who received awards, and to take this opportunity to encourage all students to keep up the good work, pass the baton from one generation to the next, refine their understanding of accounting theory through case studies, and carry forward the vision of the College of Management and award-winning spirit.