中山管院電子報(如果你無法觀看此電子報,請點選連結觀看網頁版本) Epaper List Submit Subscibe
Publisher: Dean Shu-Chuan Yeh  Publish Date:2022-04-01
中山管院電子報(如果你無法觀看此電子報,請點選連結觀看網頁版本)
border
News Report
【Career】A Career in HR: Head-hunter
【Department of Information Management】 Digital Transformation of Enterprises and the Challenges of Carbon Reduction
【Department of Information Management】 A high-growth innovative team in the eyes of venture capital
【College of Management Micro-Credit Courses】The course “Big Data Case Studies” had a diversified industry-academic lineup, a win-win cooperation!
【Alumni Association】College of Management Alumni Gala
【College of Management USR】 Kaohsiung Sunshine Social Caring Association and the Social Affairs Bureau co-organize “Slow-Flying Angels” Children's Day Event
Events Information
Faculty Position Recruitment
Career(Internships / jobs / courses)

News Report

【Career】A Career in HR: Head-hunter

On 24 February, the Office of Career Development organized a fully English-virtual sharing on the topic “A Career in HR: Head-hunter”. This time, we have invited Alan Mclvor, Practice Leader of the Paul Wright Group, to share more about having a career as a Head-hunter, and how students can better prepare themselves during their job hunt.

Kicking off the sharing, Alan briefly introduced himself and shared about the people whom he has worked with and talents that he specializes in as a head-hunter (e.g. recruiting professionals from marketing, e-commerce, public relations, management, etc). He then continued to talk about the daily life of a head-hunter, the challenges he faced, and some tips on what one can do to become an exceptional head-hunter.

Moving on to the other segment of the sharing, Alan shared with the students some tips and tricks when it comes to job hunting. To begin with, he reminded the students to take some time to reflect on what kind of career they wish to pursue, the work environment that they would like to work in, what is considered as an acceptable salary range for themselves, and their career aspiration. After which, Alan mentioned how students can utilize various job searching or social media platforms, like LinkedIn, to touch base with the recruiters from their desired organizations, and land themselves an interview opportunity. Alan also shared about what are some of the things to take note of when preparing their CV. For example, to indicate relevant internship and work experiences, achievements when studying, and keywords that would attract the attention of the recruiters.

Towards the end of the sharing, Alan addressed all the questions that were posed by the students with regards to the sharing, like tips on salary negotiation, how can international students increase their chance of landing a job in Taiwan, bits of advice for students who wish to join the management associate program, etc. For students who missed this sharing but would like to find out more about the content, Alan has uploaded this sharing on his YouTube channel, and you can head over to view them at your comfort. 

Link: https://www.youtube.com/watch?v=djN79PLyiaQ&t=4348s


working as a headhunter


Job hunting tips

:: top ::

【Department of Information Management】 Digital Transformation of Enterprises and the Challenges of Carbon Reduction

As part of his seminar on information management, Professor Jack Shih-Chieh Hsu of the Department of Information Management invited Danny Sheng-Teng Liu, who is a Senior Associate of SYSTEX Group and also an alumnus of NSYSU’s EMBA program, to share with students about the issues of corporate digital transformation and carbon reduction on February 22. Mr. Liu mentioned that in recent years, he has devoted himself to the development of digital transformation, smart manufacturing, and digital empowerment of carbon reduction solutions for SYSTEX. He hopes to lead the company in its corporate transformation and move towards the goal of digital transformation and low carbon.


Associate Danny Sheng-Teng Liu shares SYSTEX’s past market strategy

In recent years, SYSTEX has assisted various industries in deploying digital transformation services to help enterprises solve their problems through data-driven and software integration, including the following successful cases: AOI quality assurance defect detection, a self-developed NLP intelligent chatbot, an intelligent voice customer service system, high-tech production line data analysis, an intelligent work safety system, an online customer payment system, and an e-commerce (EC) platform, among others. Both customer service systems and e-commerce platforms show that companies are now striving to use data mining and integration to find customers' needs, enhance the consumer experience, improve consumer retention, and tailor and target their marketing to customers. Mr. Liu also mentioned that digital transformation is not just a paper exercise, nor should it be treated as a tool. Digital transformation is a change across the whole operation mode and ways of thinking, a transformation not just of the system, but also of the staff, corporate culture, and the business model.


Professor Jack Shih-Chieh Hsu wraps up Mr. Liu’s guest lecture

In addition, SYSTEX has also made significant efforts in ESG (Environment, Social and Governance). In light of the frequent occurrence of various natural disasters and the pandemic in recent years, it is necessary for enterprises to implement environmental protection, fulfill their social responsibilities and abide by ethical norms. Therefore, since 2016, SYSTEX has organized the Young Turing Project, encouraging technology students to participate, as well as the AI+ Generator Program to help young people with dreams to invest in new ventures. The AI4SG Award is also held to encourage the use of technology for good. SYSTEX has also set short-, medium-, and long-term goals, including reducing its water and electricity consumption. It hopes to reduce its waste by 1%, doing its part for the environment.


Group photo of Professor Jack Shih-Chieh Hsu (front row, first from left), Mr. Danny Sheng-Teng Liu (front row, first from right), and students

Nowadays, many companies are undergoing digital transformation, not only in response to the shortage of workers, but also in order to develop normally and quickly in the face of the pandemic. As Mr. Liu told the students, in this era of change, the only way to stay the same is to keep changing. He said that at this stage, what society needs are "collaborators" who are willing to learn, challenge the unfamiliar, and communicate across fields. He also shared with the students of the Department of Information Management how to make the best use of their background in information and management in the future workplace.

(Written by I-Ching Huang, second year MBA in Information Management student/Edited by the College of Management)

:: top ::

【Department of Information Management】 A high-growth innovative team in the eyes of venture capital

As part of the “Information Management Seminar” course led by Professor Jack Shih-Chieh Hsu of NSYSU’s Department of Information Management, a number of industry leaders are invited to share their insider knowledge in the industry and their life experiences. This time, the VIP guest lecturer was Rainmaking’s CEO Ken Chuang, who shared with students entrepreneur tricks of the trade, such as how venture capital firms evaluate new teams and how to get the attention of investors if you want to start a business.


Professor Jack Shih-Chieh Hsu introducing CEO Ken Chuang

CEO Chuang has a wide range of experience. Born in Singapore and having served as a pilot for Singapore Airlines, he eventually decided to “land” and come work in Taiwan. Rainmaking Innovation Taiwan was established in 2018. Its business scope includes industry accelerators, corporate strategy transformation, and venture capital. Rainmaking focuses on the development of four main areas: financial technology, smart cities, smart transportation, and smart manufacturing. In addition to providing capital to new venture teams, Rainmaking also provides a lot of marketing and customer support, which are invaluable resources. Just like CEO Chuang’s experience as a pilot, venture capital is many people’s dream, and his company leads people with dreams to fly higher and go farther.

After introducing Rainmaking, the CEO used the quote “If I have been able to see farther than others, it was because I stood on the shoulders of giants” as an introduction to the industry ecology. He explained that this “giant” can be anyone, even yourself, especially in this fast-changing generation, which requires a long-term perspective. Then, he turned to the impact of COVID-19 on the industrial ecology, such as digital transformation, flexibility, sustainability, and changes in business strategies. The second half of the presentation was mainly given from the perspective of venture capital companies. Mr. Chuang shared the key factors in the evaluation process to help make your company stand out from hundreds of others. In addition to product viability, development, market valuation, and growth needs, the personal characteristics of team members are also a key assessment. Good communication skills, persuasiveness, and determination can make you the winner among hundreds of start-up teams.


CEO Ken Chuang sharing about Rainmaking Innovation

Mr. Chuang made the observation that many new start-up teams think of themselves as horses galloping in vast grassland towards investors, but in fact, it’s actually better to think of investorsas the falcons circling in the grassland. If you want to stand out among hundreds of companies, you need to do a good job of your own brand management, so that investors come to you, not you to investors. He also pointed out that the hardest part is not the process of finding capital, but the pressure of being responsible to investors once you have obtained the capital. At the end of the session, Mr. Chuang asked the students whether they wanted to go fast or far. He said, “One person can go fast; a group of people can go far.” However, there is no clear-cut good or bad choice. In the same way, whether students want to start a business with others or want to work for their dream company in the future, it is a personal decision worth exploring.

(Written by Yu-Yun Liu, second year MBA in Information Management student/Edited by the College of Management)


Group photo of Professor Jack Shih-Chieh Hsu (front row, first from left), Mr. Danny Sheng-Teng Liu (front row, first from right), and students

:: top ::

【College of Management Micro-Credit Courses】The course “Big Data Case Studies” had a diversified industry-academic lineup, a win-win cooperation!

This year's "Big Data Case Studies" course involved participation by as many as 10 companies, spanning the diverse fields of marketing, food and beverage, entertainment, beauty, and banking. The course is also the last step of the "Big Data Analytics for Business: Cross-Domain Smart Innovation" micro-curriculum program, which provides students with the opportunity to participate in real-life projects and apply countless real market data and data science techniques to the business world. As the former project host, Professor San-Yih Hwang made an exciting opening statement: “This is the third year of the data case study course. We have learned a lot from the companies in the past two years, and this year, the list of participating companies is larger and more diverse than in previous years, so we hope to stimulate more creativity and performance from the students.”


Opening remarks by former Dean Hwang

Professor Yung-Jan Cho, responsible for the Business Big Data Platform, had this to say: “Many companies are now facing an atmosphere of digital transformation, which has created a need for data scientists. Big data analysis starts from data collection, cleaning, modeling, and prediction, and then the next step is business data analysis. We need to do strategy simulation, optimization, and decision making in order to really help companies. This is also the goal of NSYSU’s College of Management’s big data: to cultivate managers with data analysis abilities.”


Professor Yung-Jan Cho from the Department of Information Management introduces the College of Management’s Big Data Business Analytics Platform

A wide range of companies participated in the micro-credit course, including E7PLAY (活力悠活), Five Star Hot Pot (五鮮級), Niou Amaze (紐奇肌), and Master Fong (方師傅點心). From the financial technology industry, Taishin Bank (台新銀行) and O-Bank (王道銀行) also participated. Business Big Data also cooperated with Nissan, China Motor Corporation (中華汽車), and Mirai Business Research Institute (未來流通研究所).


Introduction and information about the company

E7PLAY began the class information sharing session. E7PLAY is an indoor sports playground entertainment company that focuses on an “all you can play” one-ticket, money-saving and time-saving consumer experience. The cooperation during the course with NSYSU aims to enhance the implementation of the membership system and the designation of peak hours through the use of customer information, as well as to introduce individual service strategies for popular groups and off-peak hours. Five Star Hot Pot is a well-known national chain of hot pot restaurants with a total of 47 branches from Donggang to Zhubei. In the course, the company also provides information on the number of people in the store and the sales of popular combinations at each time of the day, and the course participants collaborate to provide suggestions for the company's strategy in terms of operation and branding. The new skincare company Niou Amaze, established in 2019, aims to integrate various digital marketing data to enhance their understanding of users' preferences and marketing performance. Specializing in pastries and souvenirs, Master Fong has been established for 29 years, but it was only in the last year that it officially introduced an app, hoping to strengthen customer loyalty through the help of data analysis.


Professor San-Yih Hwang and companies interact on video

In financial technology, we are again cooperating with Taishin Bank and O-Bank, which we have already cooperated with in the past. Taishin has always been committed to identifying and solving customer problems through new technologies, such as machine learning and artificial intelligence. This time, students are expected to collect external data, combine it with the company’s internal data, and conduct a comprehensive exploration and analysis to find out the dynamics of the financial development industry. O-Bank provided various financial transaction data, hoping to find out the key to the overall service and customer adhesion. In addition, O-Bank believes that practical exercises are very important, so it gives many opportunities to let students work with theoretical evidence, and also provides internship programs to motivate students.


Students interact with companies

Mirai Business Research Institute, which specializes in retail, e-commerce, logistics and other distribution industries, began the sharing of the business data group. In the past, the companies provided the data internally, but this time, students have to collect comprehensive data of the three major e-commerce companies in Taiwan to analyze the competition for “specific markets” and draw an overview of the industry map. The first collaboration in the automobile industry to present was China Motor Corporation. Their project will provide sales information for different brands and product lines of automobiles, allowing students to forecast the sales market and optimize their existing forecasting system. The last company to present was Nisson. Their project focused on the internal company, aiming to predict which employees had the potential to be promoted to supervisors. They provide relevant personnel information, hoping to find out the characteristics of current employees that are related to their potential and to efficiently invest training resources to improve the company's production capacity.


Department of Business Management Professor Chi-Cheng Wu introduces the companies

At the end of the event, College of Management Professor Chi-Cheng Wu said: “In this course, input from the companies is the key to the success of the project. This year, in addition to the expansion of partner companies, a number of partner companies that had worked with our students in the past were selected in order to increase the smoothness of communication.” In addition, it is important to understand the attributes of each company, the content of cooperation and the domain knowledge of the industry, which was the purpose of the course presentation session. It is also important to see the diverse issues that companies bring to the table for industry-academia collaboration and to see the different applications of business analysis.

(Written by Chu-Hsiu Cheng, MBA in Information Management student/Edited by the College of Management)


Group photo

:: top ::

【Alumni Association】College of Management Alumni Gala

On the evening of March 26, 2022, the College of Management’s Alumni Association held a 50-table alumni gala at the Hanshin Arena. Tien-Chou Sung, President of the 18th Alumni Association, hosted the party along with the presidents and officers from the Department of Business Administration, the Department of Information Management, the Department of Finance, the Department of Health Care Management, the Institute of Marketing Communication, the Institute of Human Resources Management, the Institute of Public Affairs Management, International Programs, and EMBA. The Spring Reception is an important annual tradition of the College of Management’s Alumni Association, but it has been canceled for the past two years due to the pandemic. With the pandemic slowing and precautions in place at the beginning of the year, the event was held with great enthusiasm. Nearly 600 alumni from various departments attended the event, and the chance for the alumni and faculty members to meet each other again was even more exciting and meaningful after such a long time. The banquet was accompanied by performances of classic Chinese and Western songs, and the guests and hosts all enjoyed themselves tremendously.


Main Table Group Photo

The evening was opened with speeches from the Dean of the College of Management, Shu-Chuan Jennifer Yeh; the President of the Alumni Association of National Sun Yat-sen University, Chiung-Hui Huang; and the President of the Alumni Association of the College of Management, Tien-Chou Sung. Other VIPs, including the heads of departments and associations such as the EMBA Student Association, National Sun Yat-sen University Women's Association, and the Kaohsiung Sunshine Social Caring Association, as well as presidents of the departmental alumni associations, were also invited to the stage to congratulate the alumni of the College.

In her speech, Dean Yeh said that the Chinese New Year gathering for alumni of the College of Management has always been an annual event, and this year’s event was even bigger. She expressed gratitude to the president for his call to bring together the faculty and alumni from all departments and programs, once again showing the spirit of the NSYSU family. She also especially thanked the alumni associations of the departments, institutes, and programs for their active participation, making alumni the most important asset and support force of the College.

As another highlight of the evening, the prizes of the Dean's Cup Golf Tournament held that morning were also presented by Dean Yeh, President Sung, and the sponsor, CEO Hsin-Hsiung Chang, from the second class of the Post-EMBA program.


Dean's Cup Golf Tournament Awards

The presidents and representatives of various departments, institutes, and programs also came to the stage to give their New Year's greetings, reinvigorating the alumni's team spirit.


Dean's Cup Golf Tournament Awards

Lastly, a medley of happy sounds ended the evening with laughter. We hope that the event helped everyone get 2022 off to a great start and will leave a lasting memory for College of Management alumni.

More pictures of the event: https://photos.app.goo.gl/p8CDpLCB2hySy4Ns7


National Sun Yat-sen University College of Management Alumni Association - Dean's Cup Golf Tournament Winners


Award Award Recipients
First place Team APCSE16 Team : Tui Lien, Cheng-Chuan Li,
Chung-Tsun Huang, Che-Wei Chung
Second Place Team E9 Team : Po-Hung Lin, Jen-Chien Liu,
Hsueh-Yun Lo, Chi-Sheng Hung
Third Place Team E20 Team: Kuang-Chun Yen,
Hsiung-Chin Liang, Kuo-Chieh Tseng,
Yung-Hsiung Shih
Senior Gross Champion I4 Chih-Hsiang Chen
Gross Champion E20 Kuang-Chun Yen
Women’s Net Champion E19 Hsiu-Fen Huang
Net Champion E16 Meng-Hsien Wu
Net Second Place E10 Shih-Chieh Yang
Net Third Place E3 Tsai-Yuan Chen
Fourth Place E9 Chi-Sheng Hung
Fifth Place E22 Chien-Hsiang Li
Presidential Award E24 Yao-Ming Shih
Lucky 7 E23 Nan-Wei Ni, E24 Po-Chang Chen,
E21 Chih-Hung Lin,
E24 Ching-Ting Chang Chien,
E17 Chun-Han Wu, E16 Che-Wei Chung,
E23 Hsin-Chao Wang, E23 Po-Lun Chu,
E19 Yung-Cheng Li, AP108 Kuo-Chen Huang
Longest Driver Award E18 Min-Hung Liang, E16 Che-Wei Chung
Closest to Pin Award E20 Kuo-Chieh Tseng,
Institute of Health Care Management,
Chia-Chi Yen,
E16 Meng-Hsien Wu,
E17 Bing-Xian Song

List of Alumni Association Presidents of National Sun Yat-sen University’s College of Management


Alumni Association of the College of Management
Departmental Alumni Association Presidents
President
College of ManagementTien-Chou Sung
Department of Business ManagementI-Chun Chen
International ProgramsChao-Ling Pao
Institute of Health Care ManagementPo-Chun Li
Department of FinanceHsueh-Chih Li
Department of Information ManagementFu-Chuan Shih
Institute of Human Resource ManagementChuan Lin
Institute of Marketing CommunicationWei-Yu Li
Institute of Public Affairs ManagementHsu-Chung Chang
EMBALun-Hao Kuo

Department of Business Management Group Photo

Institute of Health Care Management Group Photo

Department of Information Management Group Photo

Department of Finance Group Photo

Institute of Public Affairs Management Group Photo

Institute of Human Resource Management Group Photo

Institute of Marketing Communication Group Photo

International Programs Group Photo

EMBA Group Photo

:: top ::

【College of Management USR】 Kaohsiung Sunshine Social Caring Association and the Social Affairs Bureau co-organize “Slow-Flying Angels” Children's Day Event

With Children's Day around the corner, the Kaohisung Sunshine Social Caring Association and the Children's Welfare Service Center of the Social Affairs Bureau of Kaohsiung City co-organized a “Slow-Flying Angels” Children's Day event on March 31 for young children with physical and mental disabilities. The Director of Kaohsiung’s Social Affairs Bureau, Li-Li Hsieh, the Chairman of Sun Yat-Sen Sunshine Social Caring Association, Shang-Chien Wu, and the Dean of College of Management of National Sun Yat-sen University, Shu-Chuan Jennifer Yeh, gathered together with 120 “Slow-Flying Angels” on the first-floor stage of SKM PARK.


“From the Social Affairs Bureau” – Group Photo

At the beginning of the
event, cartoon mascots led the group in dancing and health exercises to liven
up the atmosphere, as parents danced with their children. On behalf of
Kaohsiung Mayor Chen Chih-Mai, Social Affairs Bureau of Kaohsiung City
Government Director Li-Li Hsieh expressed her gratitude to the Kaohsiung Sunshine
Social Caring Association for cooperating with the Social Affairs Bureau for
seven consecutive years in organizing the Slow-Flying Angels Children's Day
Event, and presented a certificate of appreciation.


Cartoon mascots accompany the Slow-Flying Angels

The Kaohsiung Sunshine Social Caring Association was established by the alumni of the 17th EMBA class in 2014 to continue the spirit of “taking from the community to give back more to the community.” It aims to care for the disadvantaged in society by gathering business people who are interested in serving children with developmental delays, people in rural areas or poverty, disadvantaged farmers, and elderly with dementia. Through corporate management expertise, the Association raises social resources to provide services that improve the quality of children’s learning, farmers’ lives, and elderly care.


“From the Social Affairs Bureau” – Slow-Flying Angels enjoy the indoor amusement park

In recent years, ethics, social responsibility, and sustainability-related education have also played an important role in global business education. The College of Management of National Sun Yat-sen University aspires to be a model of business management education in Asia and is fully committed to the promotion of ethics, social responsibility, and sustainable education. Through teaching, service, research, and external collaboration, we hope to work with all sectors to promote these three areas and take actions that create impact and implement University Social Responsibility.


Haircuts, hair washings, and massage services are provided for relaxation

Shang-Chien Wu, President of the Association, said that he was very touched that the parents brought their Slow-Flying Angels to participate in the Children's Day activities. The association provided the children's favorite fast food meal for lunch, as well as haircut and massage services, hoping that to give the children a happy and unforgettable festival. Dean Yeh of the College of Management expressed her gratitude for the support of the EMBA alumni in the association, adding that she hopes to continue carrying out the activity in the future. She hopes that the Slow-Flying Angels can eat, play, and sleep happily every day so that their parents can feel at ease.


Clowns made balloons for the Slow-Flying Angels to play with

In addition to the cartoon mascots
accompanying the Slow-Flying Angels, clowns also made balloons for the
children. On top of that, at the event, Li-Li Hsieh, Director of the Social
Affairs Bureau, Shang-Chien Wu, President of the Association, Shu-Chuan
Jennifer Yeh, Dean of the College of Management, distributed popular
educational toys for children, as well as popcorn and cotton candy. Parents
were also allowed to bring their children to an indoor amusement park and other
facilities, and arrangements were made to let them participate in relaxation
services such as haircuts, hair washings, and massages, so that everyone could
have fun and feel relaxed and happy on the eve of Children's Day.


“From the Social Affairs Bureau” – children give back their love and thanks

Appendix:
1.    Kaohsiung Sunshine Social Caring Association: https://twsunshine.org.tw/team

2.    Kaohsiung Children Welfare Service Center: https://cwsc.kcg.gov.tw/Default.aspx

3.    “Slow-flying angels” are children under the age of six who have one, several, or a combination of developmental delays or abnormalities in organ function, sensory perception, motor balance, language communication, cognitive learning, psychosocial development, and/or emotional development (as defined in Wellness Magazine: https://www.commonhealth.com.tw/article/67374
)
4.    Li-Li Hsieh, Director of the Social Affairs Bureau, stressed that she hopes the general public would be concerned about helping children with developmental delays and hopes to grasp the golden period before the age of 6 for early detection and early treatment, so as to jointly create a happy and friendly environment for children to grow up in. If you have questions about your child’s development, you can contact one of the 16 early treatment service centers and locations in Kaohsiung City, and the professional staff will provide you with detailed explanations. Kaohsiung’s Early Care Service Hotline is 398-5011.


:: top ::

Events Information

Faculty Position Recruitment

:: top ::

Career(Internships / jobs / courses)

:: top ::

border
©2016 College of Management National Sun Yat-sen University. All rights reserved. CCCM