中山管院電子報(如果你無法觀看此電子報,請點選連結觀看網頁版本) Epaper List Submit Subscibe
Publisher: Dean Shu-Chuan Yeh  Publish Date:2022-03-03
中山管院電子報(如果你無法觀看此電子報,請點選連結觀看網頁版本)
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College Announcement
【College of Management】 Academic Research Funding— Research Team Funding
【College of Management】 Academic Research Funding— Conference and Seminar Funding
【Congratulations】The newly elected Dean of the College of Management, Professor Shu-Chuan Yeh from the Department of Business Management.
【Congratulations】The 14th dean of the School of Management, Shu-Chuan Yeh and the administrative team
News Report
EMBA Alumni Gathering 2022: Memories And Lessons
【IBBA】International Business Bachelor Program (IBBA) signed a progression Agreement with the UK's University of Essex to cooperate bachelor and bachelor+master double-degree programs
Events Information
EFMD Upskill’s Top Core-Job Ready Courses
EFMD Upskill Offers Acclaimed Online Courses To Master Digital Marketing
Digital Marketing Foundations From LinkedIn Learning: Precise and Concise Online Course On the Fundamentals Of Digital Marketing

College Announcement

【College of Management】 Academic Research Funding— Research Team Funding

Article 3.    Research Team Funding

To enhance the College’s competitiveness in academia, the College will fund a research team formed by two or more full-time faculty members from the College NT$ 40,000 for the use of hiring temporary worker(s) or business expense(s) per faculty per year upon review and approval of the application. The application must enclose a project proposal and a statement of the proposed project is not any research team member’s MOST-granted research project. The funded research team is required to attend academic sharing session to share the research results.  Each faculty is limited to two projects per calendar year. Each project must include different research team member(s).Faculty who apply according to Article 3 shall enclose project proposal to the College office after the application announcement in each semester, the funding will be granted upon approval by Directors' Council.

Please submit the files before noon April 15th for further processes.
Coordinator: Ms. Chuang. Ext. #4526

for more information:https://www.cm.nsysu.edu.tw/p/406-1024-276499,r16.php?Lang=en

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【College of Management】 Academic Research Funding— Conference and Seminar Funding

Article 2. Conference and Seminar Funding

The College will grant the conference and seminar funding to faculty who has applied and received subsidy for holding academic conference or seminar according to one of the following two restrictions:
1.      Applicant must apply to the University’s Office of Research and Development in accordance with the “National Sun Yat-sen University Guidelines for Academic Activity Subsidies”
2.      Applicant must apply to the Ministry of Science and Technology in accordance with the “Instructions for Funding of the Holding of International Academic Conferences in Taiwan”, the “Guidelines for Cross-Strait Technological Research Seminar Subsidies”, the “Guidelines for National Academic Institute Hosting Academic Events”, and in accordance with the “Guidelines for Domestic Academic Seminar Subsidies”

The faculty is required to also enclose the event proposal (including the budget table) to the College. The College will fund for event expenses based on the higher grant between 1. and 2. The maximum amount of subsidy will be NT$300,000. 
Electronic copies of the research paper(s) presented at the academic conference or seminar should be enclosed to the College after the event.

Coordinator: Ms. Chuang, Ext. #4526

For more information:https://www.cm.nsysu.edu.tw/p/406-1024-276500,r16.php?Lang=en

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【Congratulations】The newly elected Dean of the College of Management, Professor Shu-Chuan Yeh from the Department of Business Management.

Congratulations to the newly elected Dean of the College of Management, Professor Shu-Chuan Yeh from the Department of Business Management. Best wishes from all faculty and students!


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【Congratulations】The 14th dean of the School of Management, Shu-Chuan Yeh and the administrative team

Congratulations to the newly elected Dean of the College of Management, Professor Shu-Chuan Yeh !



📝 From 2022.02.01, the administrative team as below (term of office until 2025/1/31)https://reurl.cc/x9gj0E
:

➡️ Dean : Shu Chuan Yeh/Professor

➡️ Associate Dean : Jui Kun Kuo/Professor

➡️ Associate Dean : Anlin Chen/Professor

➡️ Management Studies Research Center Director & Sun Yat-Sen Management Review Editor : PAO-LIEN CHEN /Professor


🔸 EMBA Program Director : Hao-Chieh Lin/Professor

🔸 EMBA Program APEMBA Director : Chou-Wen Wang/Professor

🔸 EMBA Manager : Sidney Hung

🔺 International Programs Director : Chien-Yuan Sher /Associate Professor

🔺 International Programs Deputy Director : Jeeyeon Kim /Assistant Professor

🔺 Office of International Affairs and Accreditation Director : Po-Wen She /Assistant Professor

🔺 Office of International Affairs and Accreditation Deputy Director : CONGMIN PENG /Assistant Professor


🔹 Office of Responsibility and Sustainability Actions Director : San-Pui Lam /Professor

🔹 Information Center Director : Kang, Yihuang /Assistant Professor

🔹 Office of Admission Strategies Director : Tang, Chun-Hua /Associate Professor

🔹 Office of Admission Strategies Deputy Director : Cheng, Jung-hua /Associate Professor

🔹 Office of Career Development Director : Cindy Lin / Manager

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News Report

EMBA Alumni Gathering 2022: Memories And Lessons

Networking is one of the most crucial aspects of modern life, particularly in the business sector, and it is critical at all phases of a businessman's career. On the basis of this thought and the goal of maintaining strong ties between academic units, a few international IBMBA and GHRM MBA students were invited to the E-DA Royal Hotel by outstanding EMBA alumni who are now working as directors, managers and even owners of their own businesses in Taiwan and overseas. Through the event, the students got the opportunity to interact with the alumni, and receive invaluable life and career advice.


Group photo at E-DA Royal Hotel with prof. Sher and prof. Kim


On Sunday, February 13th, the meeting was held at Kaohsiung's E-DA Royal Hotel. The event began at 11.30 a.m. with speeches by selected graduates and was followed by a formal lunch during which alumni approached all tables, including those of the IBMBA and GHRM MBA students, and proposed a toast to a prosperous new tiger year, as well as best wishes for their future professional and personal lives. Such personal encounters are by far the most popular strategy, as they instill a sense of comfort and assurance in participants, which was really appreciated by everybody. At the event's conclusion, each participant was blessed with a box of wax apples and a red envelope.

Aside from an invitation to the event for lunch and also the shuttle bus service, the generous EMBA alumni also provided a ticket to E-DA Theme Park as a special gift to each international IBMBA and GHRM MBA student. The participants were able to enjoy a quality time with each other at the theme park before the start of the new semester. Kylie Nguyen, IBMBA 1st Year student, commented,

“It was a very nice time to sit and talk with your friends and other alumni. I was very impressed by the successful, humble and thoughtful alumni from EMBA and it was my honor to have the chance to speak with them. The food was very delicious and the atmosphere was so nice with music and laughter. I do wish that in the future, our class of 2023 could do such a reunion even though we are from all over the world. Once again, I am so grateful for the SA and the college to give me this chance. I hope that in the future, I could have the opportunity to go to such event” - Kylie Nguyen, IBMBA 1st Year student

The event provided an opportunity for students from GHRM MBA and IBMBA to connect with EMBA alumni and receive excellent information that will undoubtedly aid them in their future careers. Alumni networking is critical because it enables students to network with professionals at all levels, obtain career assistance, and build their professional confidence. Finally, the reunion was especially joyful for international students who were unable to spend the holidays with their family.

GHRM MBA and IBMBA is grateful to EMBA alumni for hosting such an event, not forgetting about NSYSU international program students, for the food and the gifts. We hope that such events will be organized in the near future as well.


International students chatting with EMBA alumni

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【IBBA】International Business Bachelor Program (IBBA) signed a progression Agreement with the UK's University of Essex to cooperate bachelor and bachelor+master double-degree programs


The College of Management, NSYSU was promoted from the 3 Palmes League to the 4 Palmes League in 2019, signifying the College has significant international influence, and listed as one of the 1000 best business schools in the world. The College has been promoting the internationalization of the school for many years. At the moment, there are more than 10 international faculties from the United Kingdom, Sweden, France, South Korea, Singapore, Hong Kong, and others. In addition, the College of Management has 81 sister schools all over the world and signed 14 double degree programs.

To promote students’ multicultural experiences and encourage international mobility, the College has established International Business Bachelor Program (IBBA) and start to accept admission and admit 45 students each year, including 30 domestic students and 15 international students since year 2021. The program is, fully taught in English, designed to cultivate talents with cross-border mobility, solid knowledge of business management, cross-cultural communication and management skills. The program focuses on 3M, namely “mutual understanding”, “mobility”, and “migration” of skilled labor, through a flexible, cross-disciplinary, and cross-border course-taking mechanism.

Students who completed foundation courses in business management and cross-cultural communication in the first and second years can choose to pursue a one-year exchange study abroad with one of our partner schools or earn a dual degree in a two-year period to familiarize themselves with the cross-cultural learning or work environment. International students can also choose to bridge to the professional programs in international business, information management and financial management programs offered by the College of Management.

IBBA has just reached a dual degree agreement with the University of Essex in the UK, providing students with the opportunity to explore all corners of the world. The College will continue to cooperate and sign dual degree partnerships with prestigious universities in Europe and the United States to provide students with opportunities for in-depth study and cross-border learning opportunities to nurture international business talents.

Any inquiry, please contact Ms. Angie Tu and Mrs. Cindy Lin by emailing ibba@cm.nsysu.edu.tw
 or phone +886-75252000 ext. 4560.
You may also feel free to look at its website for more information https://reurl.cc/l59Ldj

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Events Information

EFMD Upskill’s Top Core-Job Ready Courses

EFMD Global Career Services offers users exclusive webinars, events, and job offers from across the globe. To access any EFMD content, you need to open an account. For this, you’ll have to use the email provided by NSYSU (e.g., xxxxxxxxxx@student.nsysu.edu.tw
). After that, you can access the EFMD portal by clicking on ‘here
.' 

Being well-versed with software such as Microsoft Excel, Google Slides and Google forms is a necessity for virtually any position. At EFMD Upskill, you’ll find access to various core job-ready skills designed to give a boost to your career. Here are some of them: 

Spreadsheets For Beginners Using Google Sheets 



Source: efmdglobal.gethighered.global


During this 2-hour project-based course, you'll learn about spreadsheets and how to use them. Google Sheets, which is a free spreadsheet program that Google gives out, will be utilized in this course. As a side note, most of the things you'll learn in this project will be useful in other spreadsheet programs, like Excel.

A hands-on approach will be used to cover the following:
- Basic data entry, formatting and calculations 
- Relative and absolute cell references 
- Basic functions: concatenate, split, sum, average, median, min, max, count, counta 
- Advanced functions: vlookup, if, and, or, iferror, countif, countifs, averageif, averageifs, sumif, sumifs 
- Dealing with error messages 
- Conditional formatting 
- Filtering and sorting 
- Basic charts to visualize our data

The course is conducted in English and takes approximately 3 hours to complete. You can check it out by clicking ‘here
’. 

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EFMD Upskill Offers Acclaimed Online Courses To Master Digital Marketing

EFMD Upskill Offers Acclaimed Online Courses To Master Digital Marketing  

EFMD Global Career Services offers users exclusive webinars, events, and job offers from across the globe. To access any EFMD content, you need to open an account. For this, you’ll have to use the email provided by NSYSU (e.g., xxxxxxxxxx@student.nsysu.edu.tw
). After that, you can access the EFMD portal by clicking on ‘here
.' 

An online digital marketing training course is one of the greatest methods to learn digital marketing. In order to become a great digital marketer, you'll need to take an excellent course.

You can discover the greatest online digital marketing courses here. At EFMD GetHighered Upskill, you’ll find digital marketing courses from credible companies. Here’s a list of amazing digital marketing courses available on EFMD. 

Introduction To Social Media Marketing 



Source: efmdglobal.gethighered.global
 

This course introduces social media marketing. You'll learn about social media marketing, its history, and the many social media outlets. In this course, you'll learn how to choose the right social media platform for your purposes and identify your target demographic. Understand the major social media platforms, how they work, and what role they play in marketing. Create SMART goals and identify KPIs.Create social media policies and choose the correct social media channels.

Regardless of your prior expertise, this course will help you create a solid foundation for social media marketing and develop appropriate skills to make your efforts more effective and recognizable.

No prior marketing expertise is required, but learners should be enthusiastic to participate and communicate in social media. A Facebook and/or Instagram account is required. This course takes approximately 15 hours to complete. 

Digital Marketing (University of Illinois at Urbana-Champaign)



Source: efmdglobal.gethighered.global
 

Learn strategic marketing principles and methods for digital brand communication.

This expertise covers digital marketing analytics, SEO, social media marketing, and 3D printing. The Digital Marketing Specialization will help you produce, distribute, advertise, and price products and services digitally.

This was one of the top ten specialities in 2016. Marketing in a Digital World was named one of the Top 10 Hottest Online Classes for Professionals in 2015. Another notable ranking was among the top five courses across different MOOC providers. Finally, in 2015, the Digital Marketing Certificate was the most popular. Visit http://digitalmarketingprofs.com/ for more information.

This specialty is offered through Gies College of Business' online programs, including iMBA and iMSM. Learn more about applying to these programs and how your Coursera work may be used here.

Fundamentals Of Social Media Marketing (Meta)



Source: efmdglobal.gethighered.global
 

This course delves into sponsored social media advertising. Learn how to create effective ads for sites like Facebook and Instagram. Learn how to interact with design teams by creating a creative brief and how privacy rules may effect your advertisements. Finish the course by creating a creative brief with materials for an ad campaign. As well as your first social media ad.

By the end of the course, you’ll learn to: 
• Determine why and when to invest in paid advertising on social media 
• Understand the anatomy of a social media ad and how they differ from organic posts
• Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
• Craft compelling and effective visuals and copy for social media ads
• Learn how to collaborate effectively with others through creative briefs
• Build foundational understanding for data, data-based advertising and privacy protection
• Build an ad directly from your Facebook Business Page and your Instagram Business Account
• Use Instagram Stories Ads effectively to connect with customers
• Write a creative brief and create a social media ad

This course teaches you how to develop and manage social media advertisements. They have basic online navigation abilities and are eager to engage and interact in social media. Ideally, students should have completed courses 1 (Introduction to Social Media Marketing) and 2 (Social Media Management) in this program and should possess Facebook and Instagram accounts. 

At the completion of each of these courses, you’ll receive a certificate. To access these courses, you’ll need an EFMD account as illustrated above. These courses are available on EFMD’s Upskill page which can be accessed by clicking ‘here
’. For one month access to Upskill courses, it costs 49 Euros per month and for 6-month access, it’ll cost 43 euros per month. 

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Digital Marketing Foundations From LinkedIn Learning: Precise and Concise Online Course On the Fundamentals Of Digital Marketing

LinkedIn Learning offers people a plethora of insightful courses that you can access through the comforts of your home. From data science to marketing and programming, LinkedIn Learning covers a wide range of subjects. ‘Digital Marketing Foundations’ is one of the most acclaimed marketing courses on LinkedIn Learning. Through this relatively short course, you’ll learn to figure out your target audience, and other useful marketing practices like SEO, digital ads, and social media.

Digital Marketing Foundations: Course Details
The course is provided by Brad Batesole, Marketing Thought Leader and Chief Learning Officer at Madecraft. Through a step-by-step process, Brad Batesole covers all the essentials to help your brand stand out, engage with potential customers and adapt to the current trends.

Through this course, Brad Batesole discusses the building blocks of marketing and helps you define your value proposition, pinpoint your target market, and establish your goals and KPIs. He also discusses how customers evaluate the entirety of a brand’s online presence, choosing a marketing channel, website optimization, and making the best use of SEO, paid advertising, and social media to aid your target audience find your brand. Moreover, you’ll also learn to develop an email marketing plan and get started with video marketing, and make marketing reports. A certificate is also provided after completion of the course.

Course Length And Cost:
The course lasts approximately 2 hours and 9 minutes. You can take this course for free with a one-month free trial. LinkedIn Learning subscriptions can cost 769 NTD per month for the annual subscription and 1139 NTD for a one-month subscription.

To access the course, you can click ‘here
’. However, you’ll need a LinkedIn account to access the content.

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