Interviews with College of Management’s New Professors – Department of Information Management Associate Professor Chieh Li
After completing her undergraduate, masters, and doctoral degrees at Washington State University, Professor Li has returned to Taiwan with a passion for academic research, continuing to study her area of interest and teach. Her main area of research is supply chains, which she explained is a mathematical strategy that can be applied to many fields by building a model that considers quantity and price. Especially during the pandemic in the past few years, supply chain management has helped stakeholders find the best solution by weighing production costs and risks.
Interaction with students brings inspiration for research This semester, Professor Li is offering two master’s and part-time master's courses in the Department of Information Management, “Project Management” and “Decision Support Systems,” and is also serving as an advisor to undergraduate seniors. She mentioned that apart from in-class interaction and some administrative matters, she hasn’t had much opportunity to spend time with her students yet this semester, but she shared many interesting stories about her past interactions with students. We can feel her dedication to building strong professor-student relationships, such as by arranging professor-student exchanges and organizing different activities that allow professors and students to get to know each other outside of the traditional format. In addition to teaching courses, she also often guides students to participate in research projects and thesis competitions. She believes that these rich experiences have brought her many benefits, both in terms of her own research direction or simply exchanging information. She has also gained a lot of inspiration from the process of interacting with students.
In addition, Professor Li hopes that students will have confidence in their knowledge and skills and not underestimate themselves. She believes that this is a very good time period, and with the changing times, the previously common gap between industry and academia will gradually shrink. As long as students are willing to work steadily, observe and take opportunities to apply what they have learned, they may be discovered and favored by their company, even if it is only for a small contribution. Although students may not always be able to immediately apply what they have learned in the classroom when they go out into the society, we hope that the curriculum will leave an impression on students so that they can use the concepts they have learned in the classroom to solve similar challenges in the future.
In her spare time, she likes to fish and cook. Professor Li makes sure to find time for entertainment outside of her busy work schedule. She said with a smile, “If you don’t make time for entertainment, you might need to go entertain God earlier!” She occasionally goes out fishing with her friends on her days off. But this isn’t fishing on the beach or in a stream as you might expect – instead, she goes fishing on a boat in rough waters, from about 2 or 3am to 5 or 6pm! She enthusiastically shared a lot of her knowledge about fishing. In addition to going fishing herself, she also often watches YouTube videos about fishing and studies what tackle and bait to bring next time, etc. Seeing her happy face as she talked, we could tell that she is passionate about fishing and also spends a lot of time thinking about her research. The poor cell phone signal during fishing trips also allows her to take a break for a while and focus on fishing and relaxing at sea.
In addition to sharing her research and teaching experience, Professor Li also talked about her unforgettable experience of studying in the U.S. She mentioned that because of the short daylight hours and long snowfall in winter, she had the leisure to do some domestic activities such as baking bread and cakes. Towards the end of the interview, I noticed some dried orange peels in a corner of the office. I thought Professor Li planned to use them to scent the room to keep away mosquitoes, but it turns out that they had a more important task – to smoke meat and salmon.
Professor Li recalled that when she was studying in the United States, she did many interesting activities with her classmates at home. In particular, she missed cooking and making food by hand. This gave her the idea to make homemade smoked jerky. She gladly shared with me the process of making jerky and showed me some pictures. I was especially impressed to find out that the oven and tools used to make the jerky were all made by Professor Li and her family!
Sincere and friendly, Professor Li said that in the future, in addition to researching in her field, she hopes to spend more time interacting with students to achieve more diverse learning and growth through the process of two-way interaction.
(Written by Wei-Chen Chang, Institute of Marketing Communication student/Edited by College of Management)
Interviews with College of Management’s New Professors – Department of Information Management Assistant Professor Yi Han
Professor Yi Han was kind enough to talk about his past research experiences, often smiling as he shared many interesting insights from his work with us.
Returning to school to share what he has learned from years of working in industry After graduating from university, Professor Yi Han went to Georgia Institute of Technology (GIT) to pursue his master's degree. He has worked as a R&D engineer at Massachusetts Institute of Technology (MIT), Finland's VTT Technology Research Center, and Delta Electronics. His rich research experience covers a wide range of topics and areas including human-computer interaction, mobile health, and smart manufacturing. His main research expertise is data visualization, which combines design and interactive technology with charts and graphs to allow readers to understand at a glance and further analyze the information behind the charts.
After graduation he decided to enter the industry, where he knew that the knowledge and technology he had learned in engineering would be widely used. Now, having accumulated rich experience from this work and never having forgotten his passion for education, he has returned to the academic world to contribute to what he has learned to new students.
Teaching students in accordance with their aptitude and one-to-one communication, having high expectations of their potential This semester, Professor Han is teaching “WEB Programming” in English in the Department of Information Management. Due to the large number of students taking the course, he often uses multiple-choice questions to lead students to think about the course content without the pressure of having to answer in English. In addition, in order to make sure students are learning consistently and efficiently, he assigns practical homework exercises for students to learn the programming language. The interaction in the classroom, the immediate feedback from the students, and one-on-one communication with students according to their abilities has allowed Professor Han to have a deeper understanding of each student's learning progress and what he needs to spend more time on.
Professor Han will offer two courses next semester. “Information Technology Research” aims to help students improve their basic knowledge of algorithms, while “Data Visualization” will focus on how to use various designs to make different kinds of data clearer. At the same time, students will be taught how to use advanced technologies and tools to write customized visualization systems through programming.
In addition to teaching and research, he has also contributed to the optimization of the College of Management's website. In addition to his teaching and research, Professor Yi Han was invited by Professor San-Yih Hwang, Dean of the College of Management, to join the “College of Management Website Renewal Project.” Using his years of experience in web design, he has led students to devote themselves to improving the College of Management website, making it more attractive, modern, and international through a human-machine interface design approach. He believes that when the new website is launched this year, it will bring a new atmosphere to National Sun Yat-sen University’s College of Management.
Integrating local Kaohsiung and international perspectives, looking to the future of deep learning Originally from Kaohsiung, Professor Han has finally returned home after working abroad for many years. Having been interested in a teaching career for many years, he is looking forward to pursuing his research interests, developing diverse ways of thinking, and leading students and himself on a path to deeper learning, in the happy and relaxed working environment of NSYSU, surrounded by mountains and the sea. He said with a smile that if students are curious about practical work in the industry or have relevant domestic or foreign academic research questions they would like to discuss further, he would be more than happy to share his experiences with them.
(Written by Wei-Chen Chang, Institute of Marketing Communication student/Edited by College of Management)
【Career】Connecting with College of Management alumni to see corporate operations and CSR practices in the field
Learning is more meaningful when you go off campus! The College of Management offers a “Corporate Communication and Social Responsibility Practice” course, under the guidance of Dean San-Yih Hwang of the Department of Information Management and Assistant Professor Chin-Chang Tsai of the Institute of Public Affairs. Breaking from traditional classroom and book learning, this course emphasizes allowing students to actually enter companies to interact with outstanding EMBA alumni and to understand how corporate management strategies and social responsibility are practiced in reality.
In the first class, Ying-Chieh Chen (EMBA-13), Executive Vice President of Bedding World, was invited to give a lecture. Through the cases of famous entrepreneurs in society, he shared the importance of corporate ethics and social responsibility, especially emphasizing originality, determination, intention, creativity, and public welfare. Next, the course arranged visits to four enterprises, namely Lasertek, ASE, China Steel Corporation (CSC), and Nanpao, and invited alumni to serve as industry lecturers to share with students the practice of corporate management and CSR.
During the visit to Lasertek, Lasertek’s Chairman Tsai-Hsing Cheng (EMBA-6) introduced the company’s recent efforts in ESG, such as organizing a dream project to help disadvantaged groups, using a circular economy approach to reduce environmental damage, protecting employees’ work environment, etc. The Chairman emphasized the importance of corporations giving back to the society.
The ASE visit began with Vice President Jen-Kuang Fang (EMBA-17) explaining how ESG and CSR are connected to all parts of the company. Next, Vice President Cheng-Chieh Li (EMBA-19) shared how ASE and NSYSU collaborated to complete a waste water transformation project. Finally, Section Chief Ping-Shuo Su (EMBA-14) explained ASE’s concept of sustainable development, giving students and professors a more comprehensive understanding of how to achieve environmental sustainability in the semiconductor industry.
At China Steel Corporation, Cheng-Tsung Shao, Head of the Environmental Protection Division, was invited to share CSC’s achievements in ESG practices with students, demonstrating the broad scope of their CSR and ESG work, which includes group governance, factory management, the surrounding environment, and the rights of stakeholders.
At the beginning of the visit to Nanpao, Commissioner Feng-Wen Hung briefly introduced the company's practices and views on ESG indicators. General Management I-Jen Fang (EMBA-21) took students to the factory for a site visit. In addition to the reuse of waste solvents, Nanpao has also put a lot of effort into improving the working environment for employees. Students were able to gain a deeper understanding of the core values of ESG.
Students in the “Corporate Communication and Social Responsibility Practice” course came from the Department of Information Management, the Department of Finance, the Department of Business Management, and other departments. After this semester, I-Hsiang Wang, an MBA in Business Management student, said: “The practical visits allow students to understand how the industry is implementing corporate social responsibility, and to know which aspects to judge a company on when they conduct their future job search.” Hung-Yen Wu, a senior in the Department of Information Management, added: “After these visits, I could see how large companies are working towards their sustainability goals, and I learned the importance of ESG to society from a corporate perspective, so that the earth can develop sustainably!”
This course is intended to provide students with a practical understanding of how companies implement corporate social responsibility and understand the philosophy of corporate management. It is hoped that students can follow the example of the alumni to give back to the community and further develop their future career direction!
(Written by Fang-Yu Chang, Department of Information Management student/Edited by College of Management)
[ACT] Asia Business Management Lecture: What is the winning strategy for the new retail industry in the AI era?
On December 10, 2021, as part of the College of Management's Office of International Exchange ACT Global Business Management Program course, “The Asian Business Context,” guest lecturer I-Ming “Jim” Sun shared with students the application and future trends of artificial intelligence (AI) in the new retail industry. Mr. Sun is a graduate of NTU’s engineering department, Harvard Business School, and Stanford University School of Engineering and has rich practical experience in the industry.
At the beginning of the seminar, Mr. Sun used the game Kahoot to give students an initial understanding of the application of AI technology in the retail industry in a fun and interactive way. He used “the three Is” – innovation, integration, and intelligence – to summarize the current trends in the retail industry. With this as a guide, he led students to further explore the practical applications and development of AI technology. During the presentation, Mr. Sun shared many real-life examples of how well-known companies are using AI technology, such as Uniqlo’s “StyleHint” app and Amazon’s unmanned stores. Guiding students to see both the customer and enterprise perspectives at the same time, he led a discussion of the advantages and disadvantages of AI technology and how to use it. The atmosphere of the discussion was lively and many students were willing to share their experience of using AI technology services.
In addition, Mr. Sun also pointed out that AI smart voice service will become one of the most important human-machine interfaces, especially in the retail industry. He used the examples of Google’s voice assistant and Tmall’s voice customer service to illustrate the rapid development of AI voice service in today's retail industry, and asked the students to listen to several audio recordings to see if they could identify the voice in the conversation as coming from an AI assistant. In this way, students could gain a deeper understanding of natural language processing technology in AI technology.
Although the pandemic prevented the lecture from taking place in person, the online conferencing technology still allowed the guest lecturer and students to enthusiastically communicate with each other. In this lecture, Mr. Sun provided many opportunities for brainstorming with the students, and also gave clear answers when students were unfamiliar with or lacked understanding of AI technology. They were able to gain a deeper understanding of the application of AI technology and a more diversified thinking of trends of its future development.
(Written by I-Ting Yen, IBMBA student/Edited by College of Management)