【Honor】Department of Information Management, NSYSU won champion of 3rd Artificial Intelligence Finance Challenge
With the emergence and development of financial technology, the financial industry has begun to apply the power of artificial intelligence to address practical problems and create business opportunities. In order to encourage young students to continuously come up with different ideas in the new era of financial technology and create new business opportunities in FinTech, the Department of Finance, the Management Studies Research Center, and the Intelligent Electronic Commerce Research Center, College of Management, National Sun Yat-sen University (NSYSU), teamed up with Taishin Bank to organize the "Business Model and Big Data Analytics Competition－"Artificial Intelligence Finance Challenge". 2021 is the third year the competition is hosted. A total of 68 teams participated in this year’s competition and 14 teams entered the finals. Teams from the Department of Information Management and the Department of Finance, College of Management, NSYSU, and National Cheng Kung University won the top three places.
The theme of the 2021 competition is "Prediction of Optimal Financial Products". Taishin Bank provided de-identified customer information. In addition to accurately predicting customers' buying behavior through modeling, the participating teams also needed to propose innovative business models to market financial products. The champion team F.B.B. members included second-year master’s students: 陳芓僮 (Chen Zi-tong),陳朝昇 (Chen Chao-sheng), 陳崇華 (Chen Chong-hua), and 康為傑 (Kang Wei-jie), from the Department of Information Management. The team’s proposal explored the different financial needs of customers at different stages in life. Through the data-oriented decision-making process, they utilized "customer-centric" insights to discover the originally hidden information, identified the truly valuable information, and then planned the most suitable asset allocation for customers to maximize customer value. On top of that, they also used machine learning technology to build prediction models of asset changes through Feature Engineering, Selection Algorithms, and adjustment of Algorithm Parameters, analyze trends in a faster and more accurate way, and work out important features affecting customer asset changes.
Team leader 陳朝昇 (Chen Chao-sheng) said that they went through many stages when processing the data, including analyzing existing data, observing changes and trends among data, and identifying hidden variables. It is followed by "Feature Engineering Techniques" that use different methods to make up for omitted data and identify the important feature. Next, the most accurate result was obtained through different kinds of prediction models and clustering methods. Finally, according to the clustering results, specific financial product needs were then recommended for customers of different life stages. Taishin Bank’s Assistant General Manager 孔祥俊(Kong Xiang-jun) commented that “A good model is not necessarily a complicated model. What companies want is a simple and accurate model”. F.B.B. was favored by the judges because of its careful consideration and accuracy of prediction.
Most team members had taken financial case study classes and were familiar with the analysis model that is more suitable for banking data, and thus they could quickly begin the data processing process. Chen Zitong recalled that each time she received new data, there would be a series of variable adjustments and innovative marketing discussions. Repeated brainstorming allowed them to eventually come up with a proposal that was lauded by the judges. Chen Chonghua added that he was very excited to be able to apply what he learned in the classes of BIG DATA ANALYTICS and DATA MINING in the competition. Kang Weijie also said besides getting rewards for the hard work he put into this competition, what was more precious was idea exchanges and learning from elites across Taiwan, which was deemed "a precious lesson that is difficult to learn in class".
The winning teams of College of Management, NSYSU: Award: First place Team name: F.B.B. Team Team members: 陳芓僮 (Chen Zi-tong), 陳朝昇 (Chen Chao-sheng), 陳崇華 (Chen Chong-hua), and 康為傑 (Kang Wei-jie), from the master’s class at the Department of Information Management
Award: Second place Team name: Taishin Supernova Team members: 徐偉傑 (Xu Wei-jie), 黃鉉策 (Huang Xuan-ce ), 陳宥誠 (Chen You-cheng), and 賴光慶 (Lai Guang-qing), from the master’s class at the Department of Finance, and 呂怡慧 (Lu Yi-hui) from the master’s class of Industrial Technology Graduate Program in Financial Innovation Curriculum
Award: Outstanding Team name: PaoPao wants to sleep (跑跑想睡覺) Team members: 陳柏霖 (Chen Bolin) and 張慈恩 (Zhang Cien) from the master’s class at the Department of Finance, and 譚淞云 (Tan Song-yun) and 張曼瑄 (Zhang Man-xuan) from the master’s class of Industrial Technology Graduate Program in Financial Innovation Curriculum
Award: Outstanding Team name: Corner lover Team members: 馬承皓 (Ma Cheng-hao) and 林鶴倫 (Lin Helun) from the master’s class at the Department of Finance, and 徐藝瑄 (Xu Yi-xuan) from the master’s class of Industrial Technology Graduate Program in Financial Innovation Curriculum
【Honor】Team from Department of Information Management, NSYSU won First place in Exhibition and Performance Field under Concept Class in 5G Pilot Innovation Application Competition
Congratulations! A team of master's students, comprising of 王妤瑄 (Wang Yu-xuan), 歐仲霖 (Ou Zhong-lin), 許芳瑄 (Xu Fang-xuan), 康為傑(Kang Wei-jie), and 林聖豪 (Lin Sheng-hao), from the Department of Information Management, College of Management, National Sun Yat-sen University (NSYSU) won First place in Exhibition Field under Concept Class in 2020 5G Pilot Innovation Application Competition.
Award: First Prize in Exhibition and Performance Field under Concept Class in 2020 5G Pilot Innovation Application Competition Team name: Feed the son cakes (餵公子吃餅) Team members: 王妤瑄 (Wang Yu-Xuan), 歐仲霖 (Ou Zhong-lin), 許芳瑄( Xu Fang-Xuan), 康為傑(Kang Wei-Jie), and 林聖豪 (Lin Sheng-hao) Advisor: Professor Chen Chia-mei (陳嘉玫)
The official website of the competition announcing the winners: List of winners in Exhibition and Performance Field under Concept Class in 2020 5G Pilot Innovation Application Competition
Brief description of the proposal: The wearable device is a type of robot fighting-themed performance entertainment that can accommodate audiences and others to watch and participate nearby. Operators can control their robots through the wearable device to perform fighting. The robots that successfully beat the opponent score points. All manipulation data, images, and sounds throughout the process can be transmitted and streamed via 5G in real-time, and the audience can watch the game can through the camera on-site or the perspective of the robot. Through 5G combined with the live broadcast and imaging technology, online audiences can participate in the game as much as possible. They can watch the game from the camera or the perspective of the robot. They can also feel the scene's passion in a 360-degree surround-view as if they are on site. The connectivity with 5G can be explained from four aspects. Controlling the robot to perform attacks, kicks, defense, dodging, and other actions utilize the 5G high-speed transmission raindrop delay's characteristics. Besides, the robot has a camera installed on the face. The camera allows the audience to choose one side of the robot's first perspective, enhancing the immersive experience. Among them, VR live broadcast is realized by using the high-speed transmission characteristics of 5G. The drone captures live images through the large bandwidth and low latency of 5G, realizing VR through 5G. Viewers need mobile phones to watch real-time scores, all of which require connected somatosensory equipment that can transmit a large amount of data, which is why the device is enabled through 5G.
Compared with the gimmicks commonly used in popular foreign fighting TV shows, this proposal's innovation lies in the research and development of team-based creative robots, 5G, VR, 3D multi-view video viewing, and new robot battle modes. Fighting King breaks traditional performance's existing geographical boundaries by combining wearable devices and 5G with 3D real-time multi-view applications. The dynamic exhibition opens up a whole new market.
【Event】The Season To Be Jolly: Christmas and International Lounge
To celebrate this festive season and close the curtains on their term, the Student Association (SA) held Christmas and International Lounge on the 23rd of December 2020 at College of Management, NSYSU. Students, staff members, and Professor Frank Wong attended the event. Due to the coronavirus pandemic this year, a lavish celebration couldn't be materialized, but the SA managed to pull off a memorable and warm Christmas gathering. Upon registration, the attendees were provided with a cute box of Christmas snacks. A lucky draw was also held, and the participants were gifted cute and memorable Christmas presents.
The event began with a speech from the Student Association's outgoing president, Hkawn San(Joy), briefing Student Association term- end reflection, the exciting activities they had organized for the students during the Fall semester 2020. Throughout their term, they hosted numerous events such as the Alumni Gathering Event in Taipei, New Students Orientation, Summer Internship Sharing Event, IBMBA, and GHRM MBA Lunch Gathering, Upcycle Challenge, Culture Sharing, Career Networking, Language Exchange, Halloween, Beach Cleaning and finally the Christmas and International lounge event. Joy thanked everyone for placing their faith in them and for allowing them to serve them. She was also immensely thankful for the co-operation of vice presidents Sam and Jonathan, without whom it would have been impossible to take on so many responsibilities.
After that, the respective teams for the upcoming SA elections presented their goals and campaign promises. The first group was Team 1, R.E.S.T, consisting of Rossie Lim (1st-year IBMBA student) for the post of president and Sam Lee (GHRM MBA 2nd year student), and Erica Liu (1st-year IBMBA student) as the vice-president nominees. If elected, they wish to become the bridge between the office and students, help them have a good time, and promote the international programs. Some highlights of their plans include resume and career tips sharing, language exchange, team building, picnic, and social activities.
Team 2, with the slogan “Work Hard, Play Harder” includes Paul Klebert (1st-year IBMBA student) for the post of president and Ha Thi Xuan (Cecilia) (1st-year GHRM MBA student) and Ysanne Chen(1st-year IBMBA student) for the post of the vice presidents. If they are elected, they want to hold exciting and fun activities for the students such as song of the trees party, April fools "break-a-leg" bowling, son of a beach competition, among others. Lastly, Team 3, S.H.E consisting of Lisa Chang (1st-year IBMBA) for the post of the president and James Tseng (1st-year GHRM MBA student) and Henry Kao (1st-year IBMBA student) as the vice-president nominees. S.H.E stands for self-development, happiness, and engagement. If elected as the next SA, they want to focus on recreation, networking, and career-development activities such as cross-culture music sharing, IG got talent, second-hand book exchange, and many more.
In the end, International programs wish its family with a merry Christmas and a happy new year. GHRM MBA and IBMBA programs will also like to thank and congratulate the outgoing SA members Joy, Sam, and Jonathan for doing such an exemplary job despite the hurdles created by the COVID-19 pandemic.
【Visiting】Brogent Technologies- Fun is our business
On 11th November, Instructor of Asia Pacific Business Environment course, Professor Kim Choy Chung led students from IBMBA and GHRM MBA Program, NSYSU College of Management to visit the Brogent Technologies Company, which is in Kaohsiung software technology park.
Students rode the amazing attractions “Q-Ride”. They wore on the VR glasses and headsets and then started their awesome journey. The film was Ghost in the Shell: Ghost Chaser. Wearing the VR glasses makes you have the feeling of virtually being there. You are the main character, and you have to fight with the bad guy. After experiencing the exciting attractions, we are pleasure to invite Jiang An, the director of International Business Development of technology company (also the alumni of NSYSU) to give us a fantastic lecture. In the beginning, he gave us the introduction of Brogent Technologies. Next, he shared some success cases with us. “Flyover Canada”, it reached 1 million visitors in 28 months, and was voted #1 Fun & Games in Vancouver by TripAdvisor. “Europa park- Voletarium”, the Europe’s largest flying theater. “This is Holland”, a stand alone attraction with 40 seats i-Ride. It worked with UNESCO to film Dutch world heritage sites.
Evelyn, the student from GHRM MBA, shared her opinion “I’m so surprised that there is such a visual experience technology company in Taiwan which is famous around the world. When I visited the i-ride theater, I have learned that the equipment is carefully designed to make the customers comfortable when riding the attractions. Also, the seats should meet the different demands of every customer.” Nora, the student from IBMBA said, “Before visiting the Brogent, I didn’t have a deep understanding of AR and VR. After the lecture and sharing from the director, I am more interested in this industry. The most impressive part of the field trip is visiting the interior of the theater. The director introduced to us what should be taken care of when designing a movie theater. From the space, seat design, and the screen material all of them should be thought seriously. As a movie lover, I finally understand why cinemas are so attractive.” The picture taking draws the field trip to a perfect end. The field trip to Brogent Technologies was a valuable experience and left good memories for all the students.
【Speech】Microsoft Chief Operating Officer talks about digital transformation trends
The technology exists in our daily lives, especially artificial intelligence that has been extensively applied and used in various industries. Hedy Ho, Microsoft Taiwan's chief operating officer, boldly predicted that AI would become the technology that defined humankind's future. The International Business MBA Program (IBMBA), College of Management invited Hedy Ho to speak at the "Seminar on Business Management," sharing how Microsoft has successfully and continuously carried out digital transformation while maintaining its world-leading position in the technology industry.
"When did technology begin to infiltrate our lives?" asked Hedy Ho. She mentioned that technology was ready to become a part of human life about 30 years ago, but the entire business ecosystem was not yet ready. Hedy Ho said that since more than 30 years ago, Microsoft has sensed that computer technology would dominate human life, so it was the first to take over the share of the supporting software and operating system market, while the latecomers trailed behind Microsoft. Today, Microsoft will once again become the leader in the AI market. In addition to its own advanced AI technology research and development, many companies seek help from Microsoft to transform.
"Why is digital transformation so important?" Hedy Ho also asked. She pointed out that digital transformation is equivalent to a change in corporate culture. The first step is to have a clear goal and then achieve it. Similarly, when Microsoft helps other companies use AI to transform, it will help companies clarify the goals they hope to achieve, and will help define how the company's leadership team can effectively intervene in achieving the goal, and then give each employee the appropriate rights in order to complete the task of transformation jointly. Hedy Ho also discussed the four major trends that promote the globalization of business, including: 1. All companies will eventually become technology companies. 2. The whole society will benefit from the advancement of technology. 3. The boundaries between different industries will gradually be blurred due to technology. 4. Corporate culture will change with the advancement of technology.
Finally, Hedy Ho also shared her own career experience. She believes that her life can be summarized using a single word, curiosity. As Einstein famously said, "I have no special talents. I am only passionately curious". As she has worked at Microsoft for about 12 years, Dr. Hedy Ho has changed her role and position every two to three years. She believes that such a transformation can provide a deeper understanding of different departments' culture and work patterns, which can become her motivation to help the company transform using her "slash" experience. As she is familiar with accepting different challenges, she can understand a challenge faster and apply the challenge to her career development when facing AI challenges.
【CM】Century-old shop with a young heart, Jiu Zhen Nan Pastry join hands with College of Management, NSYSU to implement social responsibility initiatives
In 2020, the College of Management, National Sun Yat-Sen University (NSYSU), and the century-old Jiu Zhen Nan (JZN) Food Co., Ltd. signed a memorandum of understanding to launch a CSR & USR cooperation project aimed at promoting talent cultivation and creating local opportunities. The project covers the initiation of local livelihood projects in Daliao District and the collaboration on the "Business Management Internship" course to thoroughly implement social responsibilities from the two aspects of community development and nurturing student talents.
Over the recent years, JZN Pastry, a century-old Han pastry house, has successively won the "Excellence in Corporate Social Responsibility Citizenship Little Giant Rookie Award", the "Global Views CSR Annual Survey Traditional Industry Group SME Special Award", and the "PwC CSR Impact Award ". From the carbon footprint certification of its products, the LEED gold certification of the headquarters building, and other forms of recognition, it can be seen that under the leadership of Chairman Eric Lee, JZN's dedication and efforts to social responsibility are tremendous. Although JZN has won numerous awards, Chairman Lee still believes that CSR's effort can only be multiplied when combined with the effort of USR of excellent universities, amplifying the scope and strength of social responsibility initiatives.
CSR teams up with USR to create new opportunities for Daliao District
When talking about the opportunity to collaborate with NSYSU, Chairman Lee did not forget to mention his gratitude for his alma mater's cultivation. "The collaboration between enterprises and universities is a form of innovation and also a form of paying it forward". He believes that universities are treasure troves of knowledge and mentors for business management. Enterprises can also obtain an endless source of innovation impetus from young scholars and students. He also called on enterprises to join forces with USR to create more opportunities for interaction among enterprises, the community, and the society, while giving back to the community and the society. College of Management, NSYSU, JZN Pastry, and Daliao District Office have jointly promoted the local livelihood project. In mid-October, they organized a vision action workshop to compile innovation opportunities available in Daliao District with residents and sort out the district's demands, such as E-commerce platforms that carry local agricultural products, in-depth tourism, and others.
Chairman Lee pointed out that both the JZN corporate headquarters and the JZN Han Pastry Cultural Center have been around in Daliao District for a long time. Naturally, he would want to launch more social responsibility initiatives in Daliao District. Through collaborating with the College of Management, NSYSU, we could take an in-depth inventory of Daliao's DNA and combine various resources to help the district prosper and thrive, attracting young talents back to the district. "This is a long-term commitment. It requires doing a pragmatic inventory to figure out and meet local needs accurately," said Chairman Lee. As for the positioning of JZN in the social responsibility initiatives, Chairman Lee said JZN would not only provide workforce, material resources, and financial resources, but he was also ready to step forward and assist the integration of other local businesses in the initiatives. "The more people participate, the greater and more lasting the result," he commended. For the cultivation of JZN employees' social responsibility, in addition to educational training and setting an example to stay grateful and know how to give, JZN also allows employees to enjoy "volunteer service leave", allowing employees to take official business leave for voluntary participation in volunteer activities.
Encourage youths to innovate and make fair use of talent resources and internship opportunities to create a win-win situation
Chairman Lee recently received an honorary doctorate degree from National Sun Yat-sen University, and he has also won the honor of outstanding alumni. Besides his successful business operation, he has also spared no effort in giving back to his alma mater, which includes the cultivation and promotion of younger fellow students and the provision of scholarships. Beginning this year, JZN also launched a talent cultivation program with the College of Management, which offers internship opportunities through the "Business Management Internship" course. Students can earn school credits through practical learning. "In fact, companies are also offered the opportunity to recruit talents in the process of providing internship opportunities to the students," said Chairman Lee. He further pointed out that for companies to sustain business operations, the people they employ will get younger. Through providing internship opportunities, companies get to gain an insight into the minds of the young people while letting young students learn about corporate culture, which is a win-win situation that facilitates both parties' development.
Chairman Lee also specifically talked about CQ (Cultural Intelligence). He believes that C in CQ can be culture or communication. Whether he is creating opportunities for the district or providing internship opportunities, Chairman Lee attaches great importance to interaction with young people. "JZN Pastry is a 131-year-old store, but the average age of our employees is 33. I always like to take the initiative to understand and explore young people's minds, learning their ideas and gaining the motivation to innovate, which often turns into the elemental drive for the company's development," he concluded.
JP Morgan Asset and Wealth Management Challenge Info Session
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