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Publisher: Dean San-Yih Hwang Publish Date:2019-08-30
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College Announcement Follow us on Facebook! Honor Roll 【GHRM】Saisuri Wongsrikun won the first place in 2019 NIAG-Southern Taiwan Badminton tournaments 【Alumni】2019 Barcelona World Roller Games 【Alumni】黃怡凱 takes up the post of Deputy County Mayor of Kinmen County. News Report 【Speech】SMU Dr. Tan Wee Liang Sharing The Importance of HRM in Enterprise Growth 【Interview】NTU Dual Degree Student: Aaron Lyu 【Interview】New Faculty: Professor Pao-Lien Chen (Inst. of HRM) 【Interview】GHRM Student: Olga Sakhatskaya 【Conference】From Big Data to Big Business, CM hosts Big Data and Artificial Intelligence Business Application Conference to Share the Results of Industry-academy Cooperation 【Sister School】Going Dutch! GHRM MBA and IBMBA students and their Dutch summer in Arnhem Business School |
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College AnnouncementFollow us on Facebook!  | ||||||
Honor Roll【GHRM】Saisuri Wongsrikun won the first place in 2019 NIAG-Southern Taiwan Badminton tournaments
【Alumni】2019 Barcelona World Roller Games Department of Business Management Alumni CHEN Yan-Cheng won the world Champion in Senior Men's 10km points on the road at 2019 Barcelona World Roller Games.Department of Business Management Alumni CHEN Ying-Chu won the 2ed place in Senior Ladies' 100m on the road at 2019 Barcelona World Roller Games. 【Alumni】黃怡凱 takes up the post of Deputy County Mayor of Kinmen County.  Institute of Public Affair alumni 黃怡凱 takes up the post of Deputy County Mayor of Kinmen County. | ||||||
News Report【Speech】SMU Dr. Tan Wee Liang Sharing The Importance of HRM in Enterprise Growth What are required for start-ups?When you first initiate a start-up, you need to find people you trust, and people who obtain resources (skills, knowledge, and capital) to come up with a team, to combine interests and integrate visions. When recruiting members for your start-ups, make sure the dreams you’re selling are realistic and feasible. Don’t turn dreams into horror movies! Start-up companies are new with inventions and ideas, high risks come with irregular pay dates for employees. People who join start-ups all have families, families mean mortgages and long-term debts. Therefore, people’s family responsibilities need to be taken into consideration as well. Life Cycle of a firm (4 stages of a life cycle: Survival- Development- Growth- Expansion/ Decline) Survival: 3-5 years Development: 6-12 years Growth: 13-20 years Expansion/ Decline: Firm growth might start declining if not expanded. At the first stage, when you attract talents, you can only use possible futures to recruit them and hope that your firms hang around long enough so the talents can enjoy the benefits. The later the stages the firms are in, you have profits to recruit talents with realistic benefits. At different stages of a firm’s life cycle, the methods of recruitment and retention are different. The more the market and demand changes, the more you recruit, and the more your human resources change, including more talents from diversified cultures. How you recruit and who you recruit make the shape and the foundation of the company. When old and new employees work together, there will be conflicts in different beliefs from different trainings. There must be training budgets allocated for newcomers in order to transfer the company knowledge. The role of HRM is important for recruitment, performance measurement, rewards, and how values are developed within the firms. In addition, Dr. Tan Wee Liang suggests that there are still ways to protect the companies’ IPR (Intellectual Property Right) when the companies are still young and lack of funds. The answer is- Make your formula a secret! Have different suppliers for each ingredient, so no competitors can guess your formulas. Also, when the companies start earning money, they should start investing in company branding to grow. During the lecture, Dr. Tan Wee Liang also included three discussion sessions with examples questions to help students think and apply the knowledge learnt in class. Students are set in groups, and everyone is encouraged to voice their opinions with the example questions and answering sessions. The entire class discusses together after groups sharing their ideas or answers to the questions.
【Interview】NTU Dual Degree Student: Aaron Lyu Dear friends,We are glad to have GHRM English MBA Program student Aaron shared his experience of dual degree program in the UK, as he just finished his studies at Nottingham Trent University (NTU). Aaron was born and raised in Chiayi. He obtained his bachelor’s degree at National Chi-Nan University with major in Foreign Language (English & Japanese) and minoring in International Business. Soon after completing bachelor’s degree, Aaron took his first job and worked for a pump manufacturer (Stairs Pumps) based in Chiayi. He was a salesperson dealing with customers from abroad (mainly from Central and South Asia). The next year, he relocated to Kaohsiung and started working for China Airlines, where he has been and is working through the years of his studies. “I had worked for three years before working on my master’s degree at NSYSU. The reason I chose GHRM MBA program was quite simple－it enables me to obtain another master’s degree in the UK at minimum cost. Nevertheless, GHRM MBA program granted me much more than that! I met a bunch of people who inspired me a lot either in the academic field or personal life. Moreover, it enabled me to bridge the three-year gap (during which I stopped studying) with up-to-date skills as well as hands-on experiences in the field of Human Resource Management. Besides, I found it undoubtedly a great place to study thanks to its diverse environment (foreign lecturers and students, international programs, and abundance of academic resources).” – explains Aaron. Aaron has just finished his studies at NTU, and he is very excited about his experience: “It was amaaaazing!!! As a Taiwanese student, I would say I hardly know what a master course is truly like until I set foot in NTU. However, studying at NTU would not make any differences if you do not keep an open mind. The fact is that you could learn much more than you expected once you get out of your comfort zone and start a discussion with someone you are not familiar with. Overall, I had countless unforgettable life experiences in the UK and my master study would not be completed without them.” During his first year at NSYSU, Aaron really enjoyed the “Independent Studies” class instructed by Professor David McConville, as the opportunity to work closely with an operating business as a HR consultant is very valuable. “I had difficulties adapting to new technologies widely used by other students at first. For example, I could not use Google to create documents for group editing as I usually made slides on my laptop. Fortunately, my teammates taught me how to do it later. Time management is a common issue for most of the students in this program since if we want to graduate on time, we may have to take at least 3 to 4 courses each semester while most of them are quite demanding. From scheduling, prioritizing, to letting go is the process I used to deal with my time. I planned my school schedule based on my work roaster and prioritized the school tasks based on their deadlines. And letting go was sometimes inevitable when things went beyond my control.” – These are the challenges Aaron faced and successfully dealt with being part of GHRM MBA Program. After graduating from GHRM English MBA Program, Aaron thinks with the Diploma in HRM, it would be easier to get a position in the HR department via internal transfer in his current company. Similarly, he is convinced that students with this diploma will be able to find a decent job thanks to NSYSU's reputation in industry as well as in research. The following are some facts and tips for the new blood (from Aaron): (1) You would learn mostly by yourself and a lot from your peers. (2) If you are highly interested in HRM or your main purpose of study is to explore it, taking courses across programs would be suggested. (3) Communication comes first in every social context. Sharpening your language skills would make your study more fruitful. (4) Setting short, medium, and long-term action plans (as required to state in the study plan) would help clarify your initial purpose of the study, track the progression during the study, and review the takeaways in the end of the study. (5) Always be positive and prepared for shocks, challenges, and failures as they would help you grow. 【Interview】New Faculty: Professor Pao-Lien Chen (Inst. of HRM) The new Faculty Pao-Lien Chen just joined the Institute of Human Resource Management, College of Management, National Sun Yat-sen University (NSYSU). Professor Chen studied architecture in undergraduate, with a master degree in architecture structure from National Cheng Kung University(NCKU) and economics from the State University of New York at Buffalo, as well as a doctoral degree in Business Administration from University of Illinois at Urbana-Champaign (UIUC). Looking over her past, it is hard not to notice the many turning points and choices she made. Following her own heart has not merely allowed her to do what she wants to do courageously, but also helped her to be highly recognized academically and win the 2018 Ministry of Science and Technology's Outstanding Research Award. In 2019, Professor Chen took on a teaching position at NSYSU and two other positions, including Editor for Sun Yat-Sen Management Review and Deputy Director for Management Studies Research Center. Let us have a glimpse of Professor Pao-Lien Chen's experience and outlook on life.
From Architecture to Economics, screening future paths among "unsuitable choices."Born in Chiayi, Professor Chen moved to Kaohsiung when she was a child. She pursued her undergraduate studies in Tainan where she met her husband. Now, their child is about to enter elementary school. During her free time, she enjoys watching stage shows, movies, and Korean TV dramas. Besides, she loves cooking. Her cooking skills tremendously improved when she lived in the United States. Her classmate from Thailand, who was a restaurant chef at the time, even invited her to open a restaurant together.Looking back, Professor Chen confessed that she had never thought of being a teacher, especially when her grandmother constantly reminded her about her fate of being a teacher. "I do not want a nine-to-five job. I want my life to be in my hand and do things at my pace," said Professor Chen. When choosing her major in college, she landed herself in architecture at NCKU simply because she thought that the work of an architect was creative with flexible working hours, which matched her personality. However, during her internship, Professor Chen realized that being an architect was not her cup of tea. She began to think about what to do next. At that time, she thought that switching to jobs unrelated to her educational background is difficult. She decided to go back to school for a master degree and studied structural engineering, a field appealing to her in the graduate program of architecture. It was during this time that Professor Chen found that she enjoyed doing research. "The mentality of doing every research is to be responsible for yourself" has remained with her to this day.
Meeting Her Mentor at Turn of Life that Inspired Her to Pursue Her Passions WholeheartedlyFollowing her husband, she moved overseas and started pursuing graduate studies at the Department of Economics at the State University of New York, where she met her mentor, Professor Michael Gort, who had influenced her profoundly. Professor Chen recalled that Professor Gort was already in his late 60s. Many international students could not understand his accent such that many of them did not select his class. "My ears seemed to be able to modulate the frequency. I was fascinated by the subject of corporate mergers and acquisitions he taught, which was novel for the Taiwanese environment at that time. Hence, I always sat in the first row in his class,” said Professor Chen. She continued, “I developed an intense interest in studying M&As. Even though my initial plan is to get an MBA while accompanying my husband overseas, I decided to pursue a doctoral degree just when we were about to return to Taiwan.”Professor Chen said that the process of consulting with numerous professors helped her figure out what she wanted to do the most and what field she was suitable for. In the end, Professor Gort wrote her a recommendation letter that helped her successfully got accepted into the doctoral program in management at UIUC. Back then, Professor Chen wanted to study strategic management at the business school, but she also thought of applying for the doctoral program in Economics as her backup plan. "Professor Gort refused to write me a recommendation letter for the doctoral program in Economics, which I later learned that it was not because he was heartless, but rather he wished for me as his student to pursue my true passion. He wanted me to face choices honestly," recalled Professor Chen. Professor Chen later even learned that Professor Gort, who has a prominent position in his field, had never written a recommendation letter for any students. For Professor Chen, Professor Gort is the person who demonstrates that "research is his life." Even on his sickbed, he continued to work on his research. "Professor Gort sets the ideal example of a model scholar for me," said Professor Chen.
Her Relentless Pursuit of Facts Won Her Award for Outstanding Research2018 was a milestone in Professor Chen’s research career, an affirmation of her hard work in academia: winning the Outstanding Research Award from the Ministry of Science and Technology. Professor Chen firmly believes that research is the relentless pursuit of facts. Perhaps it will take some time to figure out the results to a research problem. The outcome of putting a tremendous amount of efforts into a study leads to wanting the results of the study published in a good journal. Professor Chen once again mentioned the influence of her mentor, Professor Gort, had on her attitude towards research. "But the risk is also inevitably high. I am also betting," she commented. In the past, the academic atmosphere in Taiwan emphasized more on the “quantity” of studies. When she returned to Taiwan, the academic atmosphere had shifted, highlighting the "quality" of studies. She also appreciated the environment she had at Tsing Hua University, where she taught and had the freedom to pursue quality-oriented research.Among the many research results, Professor Chen especially shared with us a study related to students' future careers: how the flow of high-level managers affects the development of a company in an emerging industry. The result of the study revealed that as there were not that many talents in the field in an emerging industry, the primary practice would be to recruit talents from outside the industry. Surprisingly, it helped a company tremendously hiring an inexperienced person, and the benefits were even greater when the recruited manager was from outside the industry. Hence, Professor Chen stated that when switching careers and seeking promotions, one could consider a position at a company in an emerging industry. "But it also depends on how resilient the person is," said Professor Chen. She added that students could also make use of what they learned in strategic management to analyze whether a company's prospects meet their expectations. Last but not least, Professor Chen also took on two other positions, including Editor for Sun Yat-sen Management Review and Deputy Director at the Management Studies Research Center, this July with the mindset of "just do it." As both of these positions are related to the academic communities, Professor Chen believes that in order to make the communities better, we must do more, collaborating, communication, and learning with the administrative team while doing. Professor Chen also looks forward to growing up in the future with a campus that is not large but has incredible research capacity.
【Interview】GHRM Student: Olga Sakhatskaya One of our charming students Ms. Olga from Belarus is sharing her story with us today. Olga’s first degree was in Economics and Hospitality Management (restaurants and hotels). Since childhood Olga liked dancing and handcraft as well as creating clothes. Like many teenagers after graduating from High School Olga wasn’t sure of what she wanted to do in future and her choice was determined by the ability in mathematics (Olga’s favorite subject in school) and passion for travelling. “I guess most people would agree with me that the best job is the one, which is related to your hobbies. The first time I came to Taiwan was to work as a performer with my team. I have been working here a few years. As dancing career is very short, I decided that it’s time for me to grow as a specialist. I have a friend who have been doing PhD at NSYSU and encouraged me to apply for master program at NSYSU. And I’m very thankful to my friend. That very choice made a lot of changes in my life for good.” – explains Olga. Olga is a very active student; besides her studies she takes part in Dragon Boat Competitions as a member of NSYSU Dragon Boat Team. Olga says it is one of the best experiences that she had during her stay in Taiwan, as it helped her to immerse in the local culture, as well as helped a lot to relax her mind during the studies and keep body in shape. Olga even took one more step and became a coach for NSYSU Dragon Boat Team. “Being a coach for one year taught me leadership and communication skills.” – says Olga. Olga thinks studies at NSYSU have a lot of advantages: ability to cooperate with local businesses; immersion in the international environment, where you learn how to get along with people from different countries, backgrounds and etc.; allows to make friends from all over the world! “One of my favorite subjects was “Seminar in Business Management”. This course was led by real businessmen, who shared their knowledge and experience. It is also challenging us at the same time. Other courses not less joyful and useful in many areas, one of them were courses with Professor David McConville, who encourages students to speak out and think out of the box.” – concludes Olga. When students first come to foreign country for studies or work, they all encounter some difficulties. For Olga at the beginning the biggest challenge was language: “I was not quite sure about my English language abilities. So I had to spend a lot of time reading and understanding the material in a foreign language. But all this have improved my level a lot. Next one was a time management as I had to work to support my study and life. But I had good friends around me, including staff at the GHRM English MBA Program office were always willing to help and support. Special huge thanks to Cindy and Natasha! I wouldn’t be here without them.” For newcomers Olga’s advice would be: “Try to get as much as you can from this program, it’s worth it! Embrace every moment, work hard and enjoy your time being a student!”    【Conference】From Big Data to Big Business, CM hosts Big Data and Artificial Intelligence Business Application Conference to Share the Results of Industry-academy Cooperation The College of Management, National Sun Yat-Sen University (CM, NSYSU) executed the Information Technology Software Academy(ITSA) initiated by the Ministry of Education. On August 9, 2019, the CM, NSYSU, the Commerce Development Research Institute (CDRI) and the Metal Industries Research and Development Center (MIRDC) jointly hosted the “Big Data and Artificial Intelligence Business Application Conference”. Despite the strong winds occurring in Kaohsiung City, the participants’ determination to attend the event was not wavered. The event attracted nearly 90 people. In addition to the professors and students, many business people also participated. The conference invited Researcher Ding Fan(丁凡) of the CDRI to share "How Data Science Disrupts the Commercial World - The Commercialization Potential of Text Mining Technology (資料科學如何顛覆商業世界-文字探勘技術的商用化潛力)".She pointed out that the key to the application of data science in business lies in whether INSIGHTS can be extracted from DATA through ANALYTICS and then transformed into ACTIONS, and through the application and demonstration of a large number of companies, a substantial and quantifiable amount of BUSINESS VALUES can be generated. She also mentioned that as a key tool in the era of big data, "text mining" can be applied in a wide range of applications such as political observation and election forecasting, hot social issue detection and prediction, market forecasting, emergency disaster notification and response coordination, and industrial competition. Finally, Ding also uses the 《Application of information science to assist overseas marketing STP analysis and decision support》 as a result case description, expecting the future business model to promote the introduction from big data to big business. Pei-Wen Fu(傅佩雯), an industrial analyst at the Metal Industries Research and Development Center, talked about "As Renewable Energy Strikes, How does Taiwan Stand Firmly and Move Forward? Use Word Analysis Technology to Master Global Industry Pulses(綠能浪潮來襲，台灣如何站穩向前行? 用文字分析技術掌握全球產業脈動)", and share the offshore wind energy project jointly implemented by MIRDC and CM, NSYSU. She pointed out that since offshore wind energy is an emerging industry in Taiwan, under the needs of the industry, it takes a broader perspective to observe and analyze. The Center also expressed that the development of this field is extremely lacking in talents, technology, vessels, and experiences. In the future, it is hope that through the role of the MIRDC and the text analysis technology of the CM, NSYSU, a dedicated database can be established. In addition, Dr. Tony Chuo(卓雍然), an Assistant Professor at the Department of Information Management, NSYSU and one of the founders of the Big-data Analytics Platform(BAP) at CM, NSYSU, shared the rich resources of the BAP in detail. In addition to micro programs information, the platform also pools public data, analytical tools, online courses, and students’ works and shared database. Dean San-Yih Hwang of CM, NSYSU also added that under the thriving data-driven business opportunities, local businesses were welcome to share data and cases with the courses offered by the school, allowing professors and students to jointly participate in discussions with business owners. In addition to strengthening industry-academy cooperation, existing data analysis can be used to further help businesses in addressing operational difficulties. The College of Management has always had close cooperative relationships with companies in southern Taiwan. Besides continuing to maintain the cooperative relationship, the College will continue to organize business data-related activities, share experience in the field of machine learning and artificial intelligence, and strengthen the promotion of application of information science and technology in the field of business management.
【Sister School】Going Dutch! GHRM MBA and IBMBA students and their Dutch summer in Arnhem Business School Our GHRM MBA student Hkawn San and IBMBA student Ngyuen My Linh spent their summer in the beautiful country of Netherlands before they step into the second year of their master studies. For the second consecutive year, NSYSU Office of International Affairs and The International Relations Office, College of Management worked with Arnhem Business School(ABS) to provide our students, along with 24 students from 13 other countries, a summer to remember. Throughout their stay, ABS set out plans that are both educational and cultural. Students not only had the chance to explore parts of the country by bike--- the classic transportation in the Netherlands, to experience the Dutch daily life, but also inspiring sessions in local, ecofriendly businesses. With great efforts, ABS yield students’ personal growth in and outside of classrooms. Courses such as European Culture, Business and Entrepreneurship immersed students with business perspectives in the European manners; combined with company visits, students can further bring what they learn into practice and observe how businesses operate sustainably. Outside of classrooms, with the personal coaching programs provided by ABS, students explored themselves and future paths through inspiring conversations and intercultural exchanges. “It also helped us enormously with the infographic trainings” said Ngyuen My Linh. Students are trained to address information in discussions, utilizing multiple graphs and well-organized charts, to strive in the future workforce. On the other hand, Hkawn San expressed her sincere gratitude to the well-rounded partnership built by NSYSU OIA, IRO, College of Management and Arnhem Business School. “It still excited me when I think about this experience! The program pays attention to the very last detail; I appreciate what they have offered and the cultural awareness that was brought to me.” She said.
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