【Alumni】Tremendously heartwarming alumni of CM set up scholarships to help students
On May 30, 2019, the College of Management held the Academic Year 2018 Second Semester Scholarship Review Meeting. Besides the faculty of the College of Management, the Heritage Scholarship donor, EMBA-11 representative曾國揚, and Yuyu Chin Lu Education Foundation Chairman 柯畊宇, and Mr. 鍾金福 Memorial Scholarship donor CS6 鍾志雄 were also invited to attend the meeting. Among the available scholarships, the Heritage Scholarship was initiated by the 11th class alumni of the EMBA program, which donates an average of NT$320,000 every year since 2000. Following that example, the 10th class alumnus of the EMBA program, Mr. 張永義, set up the "Yuyu Chin Lu Education Foundation Scholarship" in 2014. The 6th class alumnus of the CSEMBA program 鍾志雄 set up the “Mr. 鍾金福 Memorial Scholarship” in 2017. These three scholarships established by alumni have helped more than 213 students as of this year. The total amount of donations amounted to NT$3.2 million.
The College of Management Dean San-Yih Hwang said that a total of 17 students applied for scholarships donated by the alumni this semester. Although the applicant family's economic situation is in great need of help, most of the students who applied for the program excel academically, and several of them are even first in their class. Therefore, he specially pointed that out during the review meeting, and with an unanimous consent of the donor representatives, the student in most need would receive two scholarships at the same time. The Dean thanked the alumni for providing such scholarships for the students to help them pursue their studies with ease, turning their life around. The enthusiastic and charitable alumni further expressed that they could provide part-time opportunities to students. For instance, EMBA11 曾國揚 runs a kindergarten, and is looking for an administrative assistant and various tutors for English, mathematics, computers, etc. at his school. On the other hand, 鍾志雄mentioned that since he has worked in mainland China for a long time, if students wish to look for opportunities there, he would be very happy to help them with their employment and even start a business there. The alumni also recommended all graduates, especially the EMBA graduates, to organize a work-study and employment network to help students in need.
During the meeting, the Dean also shared with the representatives the status of the students who had received the scholarhsip in the past. He mentioned that one of the eligible students in the last semester turned down the application because he had already received sufficient scholarships outside the school and would like to yield the quota to students who need it more than him. The representatives who attended the meeting all agreed that the purpose of their donation is to encourage students in need to come forward to receive help and give them a chance to change their life for the better. More importantly, when the scholarship recipients are more capable, they can help others in need, paying it forward and forming a positive cycle.
In the 2018 academic year, 陳世哲 (right), then Dean of the College of Management, accepted the donation from the EMBA11 alumni representative for the Heritage Scholarship.
On behalf of the Yuyu Chin Lu Education Foundation, Mr. 張鴻熙, donated a scholarship of NT$120,000 to the students of College of Management.
鍾志雄 (right) awarding scholarships to students
The award-winning student giving a thank-you note to the EMBA11 alumni representative
Congrats to Associate Professor Yih Jeng Won 2019 NSYSU Outstanding Teaching Awards.
Associate Professor Yih Jeng
Congrats to Assistant Professor Chih-Yuan Wang, Associate Professor Yih Jeng, Associate Professor Chun-Hua Tang, Assistant Professor Chia-Fen Tsai and Associate Professor Feng-Lee Lin won 2019 NSYSU Teaching Awards.
F: Assistant Professor Chih-Yuan Wang, Associate Professor Yih Jeng, Associate Professor Chun-Hua Tang, Assistant Professor Chia-Fen Tsai and Associate Professor Feng-Lee Lin
Congrats to Assistant Professor Chih-Yuan Wang, Associate Professor Chun-Hua Tang, Assistant Professor Chia-Fen Tsai, Associate Professor Feng-Lee Lin and Associate Professor Hsuan-Yi Chou won 2019 Teaching Awards of College of Management of NSYSU.
【College】7 Programs at College of Management Ranked on 2019 Eduniversal Best Masters and MBA Programs Ranking
The College of Management, National Sun Yat-sen University (NSYSU) is awarded with 3 Palmes of Excellence in the Eduniversal Business Schools Ranking, and is ranked No. 1 in Taiwan by 3 Palmes league. Eduniversal recently announced the 2019 Best Masters and MBA Programs Ranking. The College of Management, NSYSU has written a new record of having 7 master programs ranked. Among them, it is the first time for the Executive MBA program to enter the list. The rankings of the other master programs have risen in the Far East Asia region, and many of the programs are the only ones in Taiwan that made it to the list, which once again shows that the College of Management, NSYSU is an excellent business school with reinforcing international influence.
On this ranking, the EMBA program, which entered the list for the first time, won the 28th place in the Far East Asia region, and is ranked the 4th place in Taiwan. The Institution of Human Resource Management, which is once again on the list, is ranked the 6th in the "Human Resources Management” category in the Far East Asia region. The Institution of Marketing Communications is the 9th in the "Corporate Communication” category in the Far East Asia region. Both programs are the only programs in the categories in Taiwan that are on the list.
The Master in Information Management program, which has made the most progress in the ranking, won the 15th place in the Far East Asia region and is ranked the 5th in Taiwan in the "Information Systems Management" category. The Master of Health Care Management program was the only program in the “Health Management” category in Taiwan that made it to the list and won the 91st place in the world. In addition, the MBA in Public Affairs Management program and the MBA in Finance program are also on the list, respectively ranking the 19th in the Far East Asia region and the 2nd in Taiwan, as well as the 23rd in the Far East Asia region and the 4th in Taiwan.
The Eduniversal Best Masters and MBA Programs Ranking is based on three criteria, namely the reputation of the program, the salary of the first employment, and student satisfaction. Each criterion gives a maximum of five points. The reputation of the program is 50% based on the opinions of recruiters, and 50% on the level of Palme of Excellence of the school. The level of student satisfaction is determined by a survey completed by at least 10% of students in each program for the evaluation. The addition of the points from the three criteria gives a final score which is also associated with a star ranking. All of the master programs at the College of Management, NSYSU are awarded with a score of 9-11.99(three stars).
Eduniversal provides two rankings: the Business Schools Ranking and the Best Masters and MBA Programs Ranking. The ranking agency is dedicated to ranking schools around the world that foster global talents and providing trustworthy reference standards for potential students and employers. Dean San-Yih Hwang, College of Management, NSYSU, said the College is ranked the first in Taiwan under the 3 Palmes of Excellence level in the Eduniversal Business School Ranking. After continuous efforts, the school recently submitted an application for upgrade with the ranking agency in the hope of being awarded with 4 Palmes of Excellence in the upcoming Eduniversal World Convention in October 2019.
Programs at College of Management, National Sun Yat-sen University (NSYSU) ranked on 2019 Eduniversal Best Masters Ranking: http://www.best-masters.com/master-at-national-sun-yatsen-university--college-of-management.html
From left: PIU president Deth Sok Udom(second from left) , NSYSU vice president for international affairs Chih Wen Kuo(middle), Executive Manager Tanya Hsu(second from right) , CM IRO manager Cindy Lin(right)
Visiting from Catholic University of Leuven, Belgium
The Catholic University of Leuven is the largest and oldest university in Belgium. It is one of the founding members of the League of European Research Universities (LERU), which is also known as the European Ivy League that includes other leading European universities such as the University of Oxford, the University of Cambridge, Leiden University, and the University of Edinburgh. At the same time, the Catholic University of Leuven is also a member of the Coimbra Group (CG), which is “an association of long-established European comprehensive, multidisciplinary universities of high international standard”. In 1968, the Catholic University of Leuven was split into two universities - the Dutch-speaking Katholieke Universiteit Leuven (KUL), which stays at the original site, and the French-speaking Universite catholique de Louvain (UCL), which was established on new campuses in Ottignies-Louvain-la-Neuve, Belgium.
The visit was arranged by the Ministry of Education. The visitors included Luc Sels, Rector of KUL, Vincent Blondel, Rector of UCL, An Descheemaeker, Director of the International Office of KUL, Dana Samson, Vice President of International Affairs at UCL, and Koen Verlaeckt, Secretary General of the Flemish Interuniversity Council (VLIR), Belgium. In May 2018, the College of Management signed a student exchange agreement with KUL. In November this year, there will be student exchanges from the Department of Business Management and the Department of Human Resource Management to KUL. During this visit, Dean San Yih Hwang of the College of Management, NSYSU also actively proposed the idea of signing a student exchange agreement with UCL to facilitate more diverse student exchange opportunities for the students at College of Management.
Dean Huang pointed out that the College of Management had been actively seeking to expand the school’s international exchange resources. At the moment, the College has 69 sister schools around the world, covering 26 countries. Among them, the College of Management has signed partnership agreements with four sister universities in Belgium, including Ghent University, University of Liege, Universite libre de Bruxelles and the KUL. Among the four schools, KUL ranked 81st in the 2019 QS World University Ranking, 57th in the US. News Best Global Universities, and 16th in Europe area. On top of that, it is the number one university in Belgium. Hence, KUL is a definitely very good choice for students who seek to participate in student exchange programs. In addition to partner schools that offer student exchange programs, the College of Managements has also signed a double degree program with 10 top universities and colleges in the world. Besides offering the opportunity of studying abroad and experiencing other cultures, such a program offers the opportunity of bringing home two degrees and giving participating students the added value to not only future employers, but also themselves.
Visiting from Catholic University of Leuven, Belgium
Visiting from Catholic University of Leuven, Belgium
Ms. Prasanthi Yepuru – GHRM alumna, who is originally from India is sharing her experience.
Prasanthi has obtained her master’s degree in India with major in Computer Applications and worked as a software engineer for 8 months in India, as well as an English and computer teacher. After she got married, her family started a restaurant in Bangalore, India and faced lot of problems while running the business.
Prasanthi came to Taiwan with her husband and thanks to Professor Uen, they got to know about the GHRM MBA Program. Later, she decided to join the program for her second master’s. She enjoyed her time at NSYSU, she worked as a teaching assistant for many courses and also joined field trips to companies. She has also worked as a program promotor for GHRM MBA - you can see her on many of the posters 😊.
“Organizational Theory (OT) and Research Methods I (RM) were my favorite classes. OT was taught by Professor Uen, it was a great and detailed. He used to teach based on true cases in the organizations. RM, taught by Professor Chi, was awesome. I like it very much. He teaches very neat and clear. He clears all the doubts in person.” – says Prasanthi.
Prasanthi liked the international atmosphere at NSYSU: “When we were studying GHRM, HRM, Asia Pacific, all together we stayed at the same lab. That was the most enjoyable part for me. We studied together, celebrated some of the events together. We still keep in touch. Judy and Grace (Mu-Hsing Hsu), our classmates, Cindy, and Professor Uen all helped me a lot to go smoothly through my studies and overcome any difficulties”.
Now Prasanthi is still at NSYSU, she is doing PhD in Management of Information Systems. And she encourages newcomers to invest time into learning Chinese as much as possible, as it makes life easier and helps to understand culture and be more integrated into social life both at University and off-campus life.
We thank Prasanthi for sharing her experience and with her success in her PhD studies.
Prasanthi Yepuru(right) with her husband
Prasanthi Yepuru(second from right) with classmates
【Interview】New Faculty: Dr. Kim Choy Chung（International Programs）
Dr. Chung is from Malaysia, he had worked in Singapore for several years and had once studied in Austria and New Zealand. It is the first year that Dr. Chung teaches in Taiwan. In this semester, he teaches Corporate Decision Analysis, Customer Relationship Management and Asia Pacific Business Environment in IBMBA. Dr. Chung mentioned that most of the students in his class are foreigners, which means few Taiwanese students in his class. It makes him confused, but the students are hard-working anyway.
Dr. Chung has two Doctor degrees which are respectively Doctor of marketing finished in New Zealand and Doctor of business and administration finished in Australia. He also finished his Master and Bachelor degree in Australia. Dr. Chung has been teaching more than ten years. He has great international teaching experience. He taught business and marketing courses at both undergraduate and postgraduate in New Zealand, Morocco, Kazakhstan, United Arab Emirates and Taiwan respectively. Before teaching career, Dr. Chung also has some industrial experience of fifteen years. He worked in IT software industry, advertising and retailing. When being asked why he decided to teach in university, he said, “Because it took sixteen hours a day to work and I was getting older, I decided to change after years of working. Before teaching, I change my job to train employees first because of my experiences in these industries.”
As for choosing to teach in Taiwan, Dr. Chung said, “I am Chinese and can speak a little Chinese but can’t write in Chinese. I come to Taiwan to rediscover my root, like learning Chinese, the history and the culture of Taiwan.” Dr. Chung’s daughters are learning here too. He said that it was glad to see them learn Chinese fast and know more about Taiwan. In addition, Dr. Chung feels the life in Taiwan is good. This also gives him another opportunities to travel the surrounding countries. And Dr. Chung mentioned that NSYSU is not only a good university with the top 10 universities in Taiwan but also has the AACSB accreditation. “It is a great university with good academic environment and nice views.” Dr. Chung said. Besides, Dr. Chung is also a lover of dramas. In Dr. Chung’s leisure time, he likes to watch dramas, especially Chinese costume-dramas. He likes the stories in different dynasties.
So far, Dr. Chung has been to sixty-six counties for working or traveling. “Korea will be my sixty-seventh country to visit.” Dr. Chung said with expectation. And Dr. Chung has lived in New Zealand. Maybe he will buy houses in Taiwan and live for long in the future. Finally, Dr. Chung has some words to our students. He encourages students to keep up with the hardworking, keep dreaming on and working on and travel overseas to explore the world. Through the experiences of Dr. Chung, they are various and richly colorful. We believe that Dr. Chung will have another brilliant life in Taiwan.
Dr. Kim Choy Chung
Dr. Kim Choy Chung with his certificate of presentation of 2019 ICEMC Dr. Kim Choy Chung with his family
【Speech】Dr. Chia Wu Gave a Talk about Social Branding
On Tuesday June 4th, IBMBA Director Sharon Wang invited invited Dr. Chia Wu of Hong Kong Chinese University to share her expertise on social branding with his Electronic Commerce and International Marketing students. Dr. Wu has worked in several industries, including Chanel, P&G, and Chrysler. Her experienced background allowed Dr. Wu to navigate the conversation and discussion effortlessly. There were roughly thirty participants, from local students to international students. On Tuesday June 4th, Professor Lin Fan Francois invited Dr. Chia Wu of Hong Kong Chinese University to share her expertise on social branding with his Electronic Commerce and International Marketing students. Dr. Wu has worked in several industries, including Chanel, P&G, and Chrysler. Her experienced background allowed Dr. Wu to navigate the conversation and discussion effortlessly. There were roughly thirty participants, from local students to international students.
Dr. Chia Wu started out by incorporating her work experiences at Chrysler into her introduction of millennials’ emphasis on corporate social responsibility (CSR). She mentioned that millennials (those born between 1980s and 2000) are becoming increasingly aware of a company’s CSR goals. Good and positive CSR efforts will increase consumer loyalty and retention. During the 921 earthquake, Dr. Wu and her then company, Chrysler, donated to children who lost their families to the catastrophe and made visits to the disaster sites. These philanthropic efforts improved Chrysler’s brand image, proving that CSR efforts are widely appreciated and recognized by consumers. The discussion branched out to discuss the evolution of sustainable efforts and CSR. In 1950s, CSR is more for the company’s image, but in the 2000s, it’s become voluntary and important integration of culture and nature.
There were contradictory efforts too: while CSR aims to give back to the community, they nonetheless are profit driven. Many students were interested in selecting the right corporation to choose to support. Dr. Wu shared that consumer support varies case by case, as consumers can prioritize the social efforts they want to support. Sustainable goals include ending poverty and hunger, promoting green energy, and eliminating inequality. Dr. Wu also encouraged students to be active participants of CSR efforts to reach global sustainability. The key process includes identifying and committing, recognizing goals and monitoring progress, pinpointing methods, and publicizing results.
The discussion concludes with a debate about McDonald’s recent movement of removing single-use straws from their Beijing chains and introducing a plastic cap easy to sip on. While most students agree that this movement can reduce waste and are willing to support McDonald’s, others disagree. Some students believed it doesn’t solve the bigger problem of plastic consumption and others thought straws may be necessary for disabled groups who depend on straws for consumption.
During the final Q&A, students asked about the difference between social enterprises (whose purpose is to break even) and CSR (whose purpose is to make profit) as well as Dr. Wu’s work experiences between different industries and cultures. Overall, the seminar was very informational and lively. The interaction and engagement were educational for both parties.
【Student】Learning Taiwanese Culture Through Historical Homes, Foreign Students from College of Management Visit Hakka Village
On June 11, 2019, foreign exchange students taking the "Asia-Pacific Business Management Practices" course offered by the College of Management were led by the instructor, Dr. Yu-Chieh Lin, to visit Yang’s Historical Home in Jiadong Township, Pingtung County. Mr. Ching-Mou Yang, the owner of Yangs’ Historical Home, shared the history of the Home and introduced Hakka traditional architecture to the students. In addition to allowing the students to understand Hakka culture, this cultural visit also helped facilitate the understanding of the impact of Hakka culture on the management of the manufacturing industry in Taiwan.
The visiting students strolled along the small road planned by the Hakka village in Jiadong Township. This area is referred to as a “living museum” by the locals. The entire village was refurbished to completely preserve the authentic Hakka characteristics. Along the way, Mr. Yang enthusiastically explained the different types and the historical evolution of Hakka houses. The villagers also passionately interacted with the exchange students. Martin Sture from Norway commented, "Taiwanese are really hospitable".
Afterwards, they visited a level-three ancient monument that has preserved the most comprehensive Han and Minnan culture in Taiwan, Hsiao Family Old House. It is the only building in Taiwan that has five halls with six enclosed courtyards. After listening to the Hsiao family's explanations, Floris Mutsaerts from the Netherlands realized that it was indeed not easy to preserve the ancient monument and be able to pass them on. Besides the relentless efforts from the local residents, it also takes support and collaboration from the government to ensure the preservation of the cultural and historic heritage.
Through visiting the well-preserved ancient monuments and listening to the heirs' detailed explanations, the foreign exchange students of the College of Management from around the world had a better understanding of Taiwan's diverse ethnicities and cultures. Dr. Lin pointed out that it was his hope to enrich foreign students’ learning experiences in Taiwan through such cultural visits, as well as to help them to better understand the cultural differences and apply that knowledge in management in different cultural settings.
（Written by 詹益慈 of IBMBA 2017 / Edited by College of Management）
Dr. Lin led a group of foreign exchange students to visit Yangs’ Historical Home and learn about Hakka culture.
Dr. Lin led foreign students to visit Jiadong Township in Pingtung County.
Exchange students taking a group photo in front of Hsiao Family Old House.
June 21, 2019 – The Student Association hosted their final event of the semester, providing students to sing like a nightingale at the KTV just in case their studies did not pay off. The turn-out was around 25 students, mainly from the GHRM program. The Student Association only want the best for their students, which was apparent from the fact that our booth was the VIP room. The Student Association provided a small budget for everyone on which they could spend on food and drinks.
The start was a little bit rough with people being afraid to sing, but once Barbara set the tone all this fear went away. The song had a great variety with English classic songs like “Let it be” and “Country roads” to popular Chinese songs. Everyone was enjoying themselves and at the end there was still a playlist with over 15 songs, but unfortunately we ran out of time. Furthermore the event had another highlight, or actually two highlights. These highlights were the return of Jay and June from their exchange semester at NTU in England, telling us all about their amazing travel stories. This event also makes students in the International Program to have more coherence between each other. Some of them told the SA that it is the best decision for them to study here, and they will absolutely recommend their friend to study in the International Program of NSYSU in the future.
Our time as Student Association has come to an end with the finalization of this article. We wanted to say that we were glad that so many students joined our events and good luck to the new Student Association!
In the morning of Jun 6th, the world known Professor Oded Shenkar gave a guest speech about his book called “Copycats”.
Dr. Oded Shenkar holds degrees in East-Asian (Chinese) Studies and Sociology from the Hebrew University of Jerusalem and a PhD from Columbia University. He is the Ford Motor Company Chair in Global Business Management and Professor of Management and Human Resources at the Fisher College of Business, The Ohio State University. Professor Shenkar has been a Senior Visiting Fellow at the University of Cambridge, and has taught at the Chinese University of Hong Kong, Hong Kong University of Science & Technology, Peking University, the University of International Business and Economics (Beijing), and the International University of Japan, among others. Professor Shenkar’s work has been cited by The Wall Street Journal, New York Times, Financial Times, Los Angeles Times, USA Today, Chicago Tribune, Washington Post, Boston Globe, Daily Mail (UK), Liberation (France), International Herald Tribune, Time, Business Week, Compass, the Economist, Chief Executive magazine, Associated Press, Reuters, Nikkei Financial Daily, China Daily, Reference News (China), and China Business Weekly, as well as on radio (e.g., NPR, CBS) and TV (BBC, CNN, CCTV, Reuters, ABC, Canada Business TV, Bloomberg).
During his guest speech, Dr. Shenkar kept the audience patiently listening and thinking of concept of innovation and imitation and their combinations – imovation.
Professor Shenkar introduced the book and explained that the way people think of imitation in business is different. The main argument of the book is that imitation is as important as innovation, they are complimentary, not two opposites (illegal forms of imitation are not in the book, the contents are strictly about the legal issues and places where legal systems are strong in protecting the IPR (intellectual property rights).
Most of the innovator companies are not in the market anymore or have only very small market share. The vast majority of businesses will look at the existing models and imitate it. Imitators are more likely to get more economic return than innovators, because imitating is much faster, more cost effective and more likely to provide with economic return.
Dr. Shenkar introduced a concept of Imovators = innovators+imitators (Imovation = fusing innovation with imitation), as well as pointed out importance for businesses know how to imitate wisely and for innovators to defend themselves from imitators.
The guest lecture was quite interactive and students couldn’t wait for Q&A session to begin, many of them had a lot of questions as it is a great opportunity to meet such a distinguished Professor in person.
Among the most interesting questions are the following:
Q1: In academic filed we study, read, add our opinion, improve previous research. Dr. Shenkar, In your opinion where does improvement go? Is it innovation or imitation or a combination of both?
A: In academic journals you don’t get a lot of credits for replicate studies. If you do, maybe you can publish in B or C journals. It is unfortunate. We should learn from the natural sciences. You put to test the gurus research and can find there is something wrong or there is a room for improvement. We should have the replications in our field.
Q2: AppStore, iTunes, SpaceX – these are all considered to be innovations. How do you think they could survive?
A: In the “Copycats” book it is not written about the big picture. It is for business entrepreneurs. Apple, for example, is a carefully done imitation (smart imitation which is done wisely, they looked at failures, drew a lesson, understood why and then acted). There is a lot to learn from failures, but management’s doors are usually more open to discuss success, but not failures.
Q3: There are companies, which start from imitators, but do not want to stay in this stage forever. How do you think they can move away from image of imitators?
A: There are businesses, which stay in “copycat stage” for a very long time. There are many examples of companies who keep on imitating for the whole business time. Some evolve into imovators. For example, P&G (Procter and Gamble) case: through their own imitation efforts they learned how to be good defenders from imitations. In P&G employees get a reward from anything that contributes to innovation, even if it is an imitation!