News Report

【College Honors】IBMBA is Ranked No. 1 in Taiwan and Ranked 75th worldwide by Financial Times Masters in Management 2023

For detailed reports, please visit https://www.cm.nsysu.edu.tw/p/406-1024-316672,r3671.php?Lang=en

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【College of Management】2023 "Charming College of Management" Short video Competition

What is the most impressive thing about Sun Yat-sen College of Management? Walking on campus 🏫, the red brick corridors, the distant view of mountains and the sea 🌊, the professors, and classmates... Or the activities such as the Freshman Core Training Camp, Sports Day, departmental camps, USR activities, English Learning Corner, SDGs Proposal Competition, international exchange resources... Does everything about the College paint a vivid picture in your mind?

Why not participate in the 2023 "Charming College of Management" Short video Competition! Present the images in your mind through short videos and even have a chance to win big! 💪

This competition, with the theme "Charm College of Management," invites you to freely unleash your creativity. Through your own observations, use short videos to showcase the College as you see it, conveying its youthful vitality, international perspective, social influence, and solid academic foundation.

🏆 Award Prizes
The judging panel will select winners in the below.
🏅 First Prize (1 winner): NT$15,000 cash prize and a certificate
🏅 Second Prize (1 winner): NT$8,000 cash prize and a certificate
🏅 Third Prize (1 winner): NT$5,000 cash prize and a certificate
🏅 Honorable Mention (3 winners): NT$2,000 cash prize and a certificate
🏅 Internet Popularity Award (1 winner): NT$3,000

⏰Schedule
⌚ Submission Period: October 30, 2023 (Monday) - November 15, 2023 (Wednesday) by 5:00 PM
⌚ Preliminary Selection Announcement: November 28, 2023 (Tuesday)
⌚ Online Popularity Vote Period: November 29, 2023 (Wednesday) - December 13, 2023 (Wednesday) by 5:00 PM
⌚ Winners Announcement: December 19, 2023
⌚ Award Ceremony: December (Exact date and location will be announced separately)

🙆 Eligibility for Participation
✔️ Open to students of National Sun Yat-sen University College of Management, including undergraduate, master's, doctoral, EMBA, and students of all nationalities.
✔️ There is no limit on the number of participants in a team; teams can be formed freely.
✔️ Cross-departmental and cross-disciplinary teams are also welcome. However, at least half of the team members must be students of the College of Management.
✔️ If participating as a group, please designate a team leader as a representative. The team leader will be responsible for liaising with the organizing committee and handling matters such as prize collection.

📩 Registration/Submission Process
📌 Online registration will be available through a Google Form during application period open for submission. Please fill in your personal information.
📌 Please provide a title for your video and a brief description of the concept (within 300 words).
📌 Required submission materials in the registration form:
(1) Upload your work to YouTube (please ensure permissions are set to public and provide a download link in the registration form).
(2) Upload a cover preview image with dimensions of 1280x720px (landscape).
(3) Consent form for the use of the subject's portrait rights, participant's declaration of intellectual property rights, and authorization letter、Explanation Table of the Source of Creative Materials for Contest Video Entries.

🎬 Video Specifications
📌 Duration: 15 to 59 seconds (including the intro and outro; must not be less than 15 seconds or exceed 59 seconds, and the duration on YouTube Shorts will be the primary reference).
📌 Format: Open, no restrictions on genre or style (e.g., narrative, animation, advertisement, interview, monologue, documentary, etc.).
📌 Filming Method: No restrictions, can be shot with a mobile phone, digital camera, or video camera.
📌 If the submission contains dialogue, Chinese subtitles are required (English subtitles are encouraged if available).
📌 After completion, upload the video to YouTube Shorts, set the visibility to "unlisted" (accessible to anyone with the link), and allow "sharing" and "embedding." Consent to the organizer collecting the submitted work for display on the organizer's official page/channel, etc.
📌 Video Format: HD resolution or higher, submitted in MP4 or MOV file format.
📌 To ensure fair competition, the video must not contain personal information of the participant or team members (e.g., names, grades, etc.).
📌 Works selected for the preliminary round should be set to "public" on YouTube Shorts and made available for sharing and promotion by the organizer.
📌 Participants must retain the high-resolution original files in MP4 or MOV format. Winners must provide the original video files.

🔎 For detailed event rules, please refer to the attached document "2023 Charming College of Management” Short Video Competition Rules."👇

• 2023年「魅力管院」短影音競賽甄選活動辦法 9 23.pdf
  


• 「魅力管院」短影音競賽甄選活動肖像權同意書.pdf
  


• 「魅力管院」短影音競賽甄選活動 著作權聲明暨財產權授權同意書.pdf
  


• 「魅力管院」短影音競賽甄選活動 參賽影像作品創作素材來源說明表.docx
  

*These regulations were drafted in Chinese and translated into English. If there are any discrepancies or inconsistencies between the English and the Chinese version, the Chinese version will prevail.

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【Student Honors】10 Master’s and Doctoral Students from NSYSU College of Management Receive the Great Honor of Receiving 2023 Fubon Life National Management Doctor and Master Thesis Awards

In the 2023 Fubon Life National Doctor and Master Thesis Awards, ten students from the College of Management of National Sun Yat-sen University stood out among more than 700 participants, winning the Highest Distinction Award, the Award for Outstanding Performance, and the Honorable Mention Award, shining amidst the fierce competition.

With more than 30 years of history, the Fubon Life Management Doctor and Master Thesis Award is organized by the Chinese Management Association and exclusively sponsored by Fubon Life. Every year, nearly 1,000 students and about half of Taiwan’s colleges and universities compete for the award. It is a very highly regarded thesis competition in Taiwan’s academic community.

The award is organized to provide a stage for management talents to showcase their skills while also promoting interaction between campus elites and companies. Over the years, the award has gained great attention from professors and students from universities across the country as well as from the public. Every year, young students from universities around the country participate in the competition. The judging panel, comprised of professors and entrepreneurs from academia and industry, selects the winning theses after a rigorous review process.

The doctoral and master’s degree students who are recognized by this award are also able to gain an advantage for their future job applications, giving them an entry tickets to many major corporations.

A total of 706 master’s and doctoral theses were submitted to the competition, only 10% of which were selected to enter the final round. Ten theses from NSYSU’s College of Management won awards, a great achievement!

Receiving the Highest Distinction Award in each category was no small feat, and NSYSU’s College of Management students claimed two of these coveted awards. One of these remarkable students is Chin-Yi Kuo, an MBA student in Marketing Communication supervised by Professor Hsuan-Yi Chou. Chin-Yi Kuo, whose thesis is entitled “Pets in Politics: The Influence of Pet Presentation in Campaign Advertising on Voting Intention”, competed in the Marketing Management category and received the Highest Distinction Award.

In addition, Ying-Chun Chou, an MBA student in Human Resource Management supervised by Professor Nai-Wen Chi, competed in the Human Resource Management and Organizational Behavior category, winning the Highest Distinction Award. Ying-Chun Chou’s thesis is entitled “Learning from star employees! How managers’ servant leadership influences coworkers’ performance through the proactive helping behaviors of star employees: Coworkers’ job self-efficacy, the intervening effect of challenge-seeking behaviors, and the moderating effect of the proportion of star employees on the team.”

Next, Hsuan-Yi Wu, an MBA student in Human Resource Management also supervised by Professor Nai-Wen Chi, received the Award for Outstanding Performance in the Human Resource Management and Organizational Behavior category. Hsuan-Yi Wu’s thesis is entitled “Beauty is Premium or Cost? Exploring the positive and negative psychological processes linking employee physical attractiveness influences coworkers’ proactive helping behaviors and social undermining behaviors: The moderating role of perceived warmth and competence”.

Another seven students from the NSYSU’s College of Management won the Honorable Mention Award. These include Yuan-Lung Peng, a doctoral student in Information Management who was supervised by Professor Wei-Po Lee. Yuan-Lung Peng’s thesis is entitled “Application of Financial Technology to Investment and Other Extensions”.

Professor Chun-Tuan Chang of the Department of Business Administration also had three students win the Honorable Mention Award in the Marketing Management category: Ssu-Ling Chen, a Master of Business Administration student, for the thesis entitled “The Impact of Disease Cues on Sweets Consumption Behavior”; Chien-Jui Liu, a Master of Business Administration student, for the thesis, “Influences of Disease Cue on Color Lightness Preference”; and Yu-Han Liu, a Master of Business Administration student, for the thesis, “The Influence of Disease Cues on Consumer Charitable Behavior”.

Ping-Yuan Lin, an MBA student in Finance supervised by Associate Professor Pei-Shih Weng, competed in the Finance, Accounting, and Risk Management category, winning the Honorable Mention Award for the thesis “Examining the impact of corporate governance on the reform of Taiwan’s convertible bond issuance system: A study of announced returns, issuance strategies, and market quality”.

Professor Nai-Wen Chi of the Institute for Human Resource Management has two other master’s students who have also received the Honorable Mention Award: Jou-I Lin, whose thesis is entitled “Enjoy working alone? Exploring the relationship between daily solitude at work, creativity and cyberloafing: The mediating roles of autonomy, need satisfaction and loneliness at work, and the moderating role of physical work environment” and Min-Jung Tsai, whose thesis is entitled “Too good to be trusted or envied? Understanding when high-performers increase supervisor’s abusive behavior and voice solicitation via supervisors’ cognitive trust and envy: The moderating role of employees’ impression on management behaviors.”

Winning the award for 12 consecutive years – a remarkable achievement

Even more remarkable is that students of Professor Nai-Wen Chi have consistently received awards in this competition in twelve consecutive years, while Professor Hsuan-Yi Chou’s students have received awards in three consecutive years. This impressive record is a testament to their tireless dedication to teaching.

Let’s take a closer look at Institute of Human Resource Management student Ying-Chun Chou’s Highest Distinction Award-winning thesis as an example, “Learning from star employees! How managers’ servant leadership influences coworkers’ performance through the proactive helping behaviors of star employees: Coworkers’ job self-efficacy, the intervening effect of challenge-seeking behaviors, and the moderating effect of the proportion of star employees on the team.” Based on social learning theory, this thesis examines the relationship between servant leadership of supervisors and the proactive helping behavior of star employees and whether star employees’ proactive helping behavior influences their coworkers’ subsequent performance. It further examines whether the proportion of star employees on a given team has a moderating effect on these indirect relationships mentioned above.

Hsuan-Yi Wu’s thesis, “Beauty is Premium or Cost? Exploring the positive and negative psychological processes linking employee physical attractiveness influences coworkers’ proactive helping behaviors and social undermining behaviors: The moderating role of perceived warmth and competence”, which won the Award for Outstanding Performance, is based on implicit personality theory and social comparison theory. It explores whether employees’ physical attractiveness influences their coworkers’ proactive helping behavior through desire for social interaction, or whether it leads to their coworkers’ social undermining behavior by evoking feelings of envy. In addition, the thesis further examines whether coworkers’ perceptions of employees’ warmth and competence, in different combinations, interferes with the mediating effect of the desire for social interaction on employees’ physical attractiveness and colleagues’ proactive helping behavior, as well as the mediating effect of envy on employees’ physical attractiveness and colleagues’ social undermining behavior.

The performance of NSYSU College of Management students in this competition is outstanding and demonstrates their unlimited potential for future development.

●List of NSYSU Management Students who are 2023 Fubon Life Doctor and Master Management Thesis Award recipients (in the order of the organizer’s category awards)

Highest Distinction Award:
Chin-Yi Kuo (Marketing Communication)
Ying-Chun Chou (Human Resource Management)

Award for Outstanding Performance
Hsuan-Yi Wu (Human Resource Management)

Honorable Mentions:
Yuan-Lung Peng (Information Management)
Ssu-Ling Chen (Business Management)
Chien-Jui Liu (Business Management)
Yu-Han Liu (Business Management)
Ping-Yuan Lin (Finance)
Jou-I Lin (Human Resource Management)
Min-Jung Tsai (Human Resource Management)

Source: 2023 Fubon Life Doctor and Master Management Thesis Award Winners’ Directory: https://www.cmathesis.org.tw/awarded_paper

(Written by Jennifer Shen, College of Management Media)

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【Big Data Business Analytics】 Interdisciplinary Innovation Starts with Teachers: Miao Pu Project Workshop on Design Thinking, Facilitating Innovative Teaching Practices

Interdisciplinary innovation starts with teachers. National Sun Yat-sen University’s College of Management received a grant from the Ministry of Education’s Information Technology Software Academy (ITSA) in 2023. ITSA, with the educational goal of fostering intelligent and interdisciplinary talents, collaborated with the Ministry of Education’s Miao Pu Program and NSYSU’s College of Management to organize an innovative educational activity on August 23, 2023, attracting the participation of professionals from various fields. The event was the Miao Pu Program’s “Design Thinking Introductory Workshop”, directed by the Ministry of Education and co-sponsored by the Interdisciplinary Talent Cultivation Program in Universities and ITSA, with the aim of guiding professionals in the education sector to engage in pedagogical reform and to incorporate design thinking and innovation into their teaching practices.

The Mini Design Thinking Workshop in the morning was one of the highlights of the event. Participating teachers from different professional backgrounds worked together in groups of two to design a high-tech dream wallet for each other. The activity was divided into two stages. First, participants designed a wallet based on each other’s external characteristics purely through observation. Then they utilized the five steps of design thinking (empathize, define, ideate, prototype, test) to understand each other’s needs more precisely and seek innovative solutions. This process demonstrates the core spirit of participatory design. Through interaction and interviews, the designers gained a deeper understanding of each other’s real needs and worked together to create solutions, demonstrating the value of design thinking.

The afternoon program focused on producing a 2-day, 18-hour interdisciplinary workshop curriculum. There were three steps to reach collaboration and consensus: exploring the connections between each other’s domains, working together to develop workshop topics, and finally planning a complete interdisciplinary curriculum. The curriculum was organized in such a way that it included four teaching methods: observation, one-way teaching, student discussions, and learning by doing. Teachers will introduce this diverse range of teaching methods into the classroom to stimulate students’ interest and participation. Together, teachers explored the multifaceted aspects of teaching, ultimately collaborating to create a two-day workshop.

The core concept of this event is design thinking, guiding participants on a learning journey full of iteration and optimization. During the event, teachers reimagined their teaching methods through icebreaker games and teamwork, fostering more creative teaching styles. Speakers at the event emphasized the importance of diverse teaching methods, encouraging each teacher to develop a unique style to engage students’ interest and participation. By introducing practical examples, teachers gained a deeper understanding of the advantages of different teaching methods.

The workshop not only provided a platform for education professionals to practice design thinking and interdisciplinary collaboration, but also stimulated the innovative potential of the participants. It is believed that participants will be able to utilize the knowledge and skills learned in the workshop to open up new possibilities for educational innovation. NSYSU’s College of Management will continue to enrich the knowledge base of teachers and students, collaborating to promote innovation and progress in the education sector.

(Written by Kui-Ying Huang, senior in Business Administration / Edited by College of Management Media)

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【IBBA】Welcoming the 2023 IBBA Cohort: A Fresh Beginning for Local Students

On the afternoon of August 29th, a meaningful event was held for local new members of the IBBA family. After students finished enjoying flavorful lunch boxes, the hostess of the orientation, Katherine Chen (陳皓榆； IBBA Sophomore), started a series of activities to welcome these new faces.

First of all, Katherine invited Prof. Lee (the Director of International Programs) to open the event. With clear enthusiasm, she welcomed the new students to the IBBA family. More than just introducing them to the IBBA program, Prof. Lee urged them to harness the vast resources NSYSU offers. She expressed her steadfast belief that under NSYSU's guidance, these students are ready to shine brightly.

Next, Katherine clearly explained the regulations of the IBBA’s curriculum and shared some experiences in her freshman year. For students enrolling in school year 112, the rule of English course exemption changed slightly. Different from the regulations of students enrolling in school year 111, the latest entrants can only be exempted from general English, leaving the EAP/ESP courses mandatory.

Wrapping up her segment, Katherine listed three elements that can make college life more colorful to encourage them: learning diligently, sticking to yourself, and embracing challenges. She is convinced that all of them can create the college life they desire, living fulfilling and joyful.

Then, it was Jamie Chiu's turn, the mentor for the international mobile program of IBBA. She introduced herself briefly and welcomed everyone to ask or discuss anything about dual degrees or exchange programs with her. Plus, Jamie played a quiz game with the freshmen to check how much they realized about the campus after listening to the speech in the morning, and groups winning first place and second place would receive some tasty snacks.

After a short break, Sheena Huang (黃容歆； IBBA Sophomore) designed some ice-breaking activities to warm the atmosphere between these youthful students. In order to increase their interactions, Sheena divided students into 5 teams. The first activity was “Two Truths and One Lie”. Each team had 5 minutes to list three things: two of them are truths that they have in common, while the other is a lie. The rest needed to point out that lie, and the team making the correct guess could get one point.

The subsequent activity was "Sheena Says." The fastest team meeting Sheena’s instructions could earn a point. Every team worked very hard to compete for first prize, making the atmosphere much more exciting than before. After these two interesting activities, the team that obtained the most points got some sweets selected by Sheena.

Last but not least, there was a Scavenger Hunt. In the game, each team had to answer 10 questions about NSYSU, and the faster the team answered the questions, the more points it earned. As a result, collaboration played a crucial role in the process. One team member used a smartphone to answer questions, while the others searched for information as quickly as possible. At the end of the game, the victorious team was awarded gift cards as a reward for their efforts.

As the final echoes of laughter settled, the orientation came to its close. The room, once filled with strangers, now buzzed with the promise of new friendships and memories. As these students step into their journey at NSYSU, they carry with them the hopes of a vibrant future.

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