College Announcement

【Grant Scheme】2018 Recommendation of Exceptional Doctoral Dissertation（till 10/25）

Please see the guideline listed below and apply with required documents with favored rankings (if applicable).

1. Accepting applications according to the NSYSU Regulations of Exceptional Doctoral Dissertation Reward (Appendix 2), and The College of Management Recommendation of Exceptional Doctoral Dissertation Guidelines (Appendix 4).
2. Time: Please submit the files before 5 pm, October 25th for further processes.
3. Required documents: Recommendation form (Appendix 5), list of the recommended student’s publication and electronic files of published articles (in recognizing related information such as issue number, order of authors etc.), cover page of dissertation.
4. Coordinator: Ms. Chuang. Ext. #4526
5. Appendix : http://www.cm.nsysu.edu.tw/p/404-1024-214829.php?Lang=en
   

:: top ::

Assistant Prof. Chien-Yuan Sher is now the director of International Relations Office of CM

:: top ::

Honor Roll

【Student】Pei-Chi Chen of CM, NSYSU won four awards in TSC Thesis Competition and Fubon Life Thesis Competition

Two major thesis awards, including the "TSC Thesis Award" and "Fubon Life Management Doctor and Master Thesis Award", have successively announced the award winners this August. The students of the College of Management, National Sun Yat-sen University (NSYSU) won a total of 23 awards, which is the school that won the most awards in both competitions. The College of Management won 16 and 7 awards in the two competitions respectively. Among them, Pei-Chi Chen, a doctoral student of the College of Management, NSYSU, took back four awards. In the newly added PhD category in the Fubon Life Management Doctor and Master Thesis Award, she won the Award for Fine Work and the Award for Best Practice at the same time, which is truly outstanding.

Pei-Chi Chen said that because she had worked in the industry, she always tried to combine research theory with practice, contributing to practice and maximize the effectiveness of research. The Best Practice Award is the award she was set out to win. She was truly happy to have achieved that goal. In addition, she won the Best Presentation Award in the TCS Thesis Competition, which is especially meaningful for Pei-Chi Chen who is looking for an academic job. In addition to demonstrating her ability to clearly articulate her research to the judges in different fields of expertise. Her spontaneity and composure were greatly commended.

Her doctoral desertation, "Rearticulating an old brand or selling its past? The effects, dual mechanisms, and boundary conditions of the brand revitalization/retro branding strategies”, focused on how a historic brand, which is defined as a brand that has lasted two or more generations or at least sixty years of branding, adapts to the trend of the times and transforms. She recalled that she came up with this topic because she observed the prosperity of Yancheng District, Kaohsiung City in the past. Many old and famous stores ended up dividing into separate businesses. "It is obviously the same product, but it has adopted different business models,” she commented, noting that it was a particularly interesting phenomenon. Pei-Chi Chen pointed out that historical brands differ from general brands in their long-standing core values, as well as consumers' established impression and emotional connection. How do marketers choose between new and old, and give products and brands new values? How to incorporate innovative elements into an old brand, create a new image completely different from the past, or should the historical emotional connection between the brand and the consumer be emphasized, in order to increase the customer's preference for the brand and customer spending? This paper can help business owners better understand the precautions when choosing a transformation strategy and adjusting brand personality, consumer characteristics, and product orientation in order to obtain better outcome.

For Pei-Chi Chen who has completed two master's degrees and a doctoral degree, coming up with a research theme has become a kind of enjoyment. Once something has aroused her interest, she would observe if the same phenomenon is happening in another country when she travels overseas. "I hope my research is a study that can be applied most countries,” she said. The experience of serving as a marketing manager for a multinational company over the past six years has made her even more sensitive to phenomena and trends, and more concerned with the practical application value of a research.

When she was earning a doctoral degree, besides coursework, she also had to attend to livelihood and her family. Pei-Chi Chen said that back then time allocation was very important. Fortunately, NSYSU provides abundant resources for students. In addition to the incredible research energy that offered by many excellent professors, the departments and the College of Management also provide full-time doctoral students excellent scholarships, etc., which can help remove economic burden of the students. Professors at NSYSU also strongly encourage students to participate in top international conferences. In addition to being able to learn about the latest research topics and trends, students can also get to train their courage, eloquence, and English fluency by publishing papers. At the same time, they can also make their research known to other international scholars and receive various recommendations from experts.

Last, Pei-Chi Chen especially thanked her two advisors: Professor Shu-Juan Yeh of the Department of Business Management and Associate Professor Hsuan-Yi Chou of the Institute of Marketing Communication for their abundant encouragement and full support. Professor Shu-Juan Yeh is conscientious both academically and in her daily work, which is exemplary. Associate Professor Hsuan-Yi Chou is dedicated and detail-oriented. When Pei-Chi Chen reached a bottleneck when writing her paper, Associate Professor Hsuan-Yi Chou always lent a helping hand in a timely manner. Associate Professor Chou always tirelessly helped her revised her paper, and offered many advices and provided directions. "My gratitude for the professors cannot be put down in words," she said.

Associate Professor Hsuan-Yi Chou pointed out that Pei-Yi Chen was the first doctoral student he advised. Her attitude towards perfecting her paper is worthy of praise. Whether it is about literature research and experimental design, she showed her diligence and keen observation. She did not only conduct research at a real store, but also collected samples from foreign countries, putting more efforts than others and making her paper very practical. Associate Professor Chou believed that the affirmation of these four awards put a perfect ending to Pei-Chi Chen’s doctoral studies, and also wished her best of luck in finding a teaching that can make use of her academic research skills and practical experiences, allowing her to shine on the road of research and teaching.

Note 1: The TSC Thesis Award is also known as the Oscar Award of Management Science. This year the competition received a total of 757 papers from 72 universities and colleges, competing for the Best Thesis Award that needs to pass through 4 review sessions. This year, 137 papers stood out, and 7 of them won the Best Thesis Award. One of the 7 winners is a student from the Department of Finance Management, NSYSU, Teng-Yuan Yeh(葉登元). On the other hand, among foreign students, Mayya Achyldurdyyeva from the English-taught master program in human resource management was selected as the only winner of the Excellent Award. Simultaneously, he also received the Award for Outstanding Performance in the Category of Human Resource Management and Organization Theory in the Fubon Life Thesis Competition.

Note 2: In 2019, the Fubon Life Management Doctor and Thesis Award especially added the doctoral category to encourage and affirm the long-term investment that doctoral students put into working on their theses and researches. The former President of NSYSU and the Chairman of the Chinese Management Association, Wei-Chi Liu pointed out that the total number of annual submissions had grown 22%. The number of submissions reached 748, but the acceptance rate was only about 10%. Eventually, 82 awards were given, including 11 Excellent Awards, 62 Honorable Mention Awards, and 9 Best Practice Awards.

:: top ::

International Contact

Visiting From Chiang Mai University

:: top ::

Visiting from Queensland University of Technology, Australia

On August 28, 2019, Andrew Paltridge, Associate Dean of the Business School, Queensland University of Technology (QUT) visited the College of Management, National Sun Yat-sen University (NSYSU). The meeting was hosted by Associate Dean Jui Kun Kuo and Deputy Manager Cindy Lin of the International Affairs Office, College of Management. During the visit, they discussed collaboration matters such as short-term programs and double degree programs.

QUT is located in the center of Brisbane, ranked 244th in the 2019 QS World University Rankings and 101-150th in Business Schools Ranking. Business school of QUT has been accredited by three major business school accreditations in the world: AACSB, EQUIS and AMBA. QUT Business School offers bachelor’s degree (3 years), master’s degree (1.5-2 years), and doctoral degree, as well as professional courses (Graduate Cert. & Graduate Diploma) ranging from 6 months to 1 year.

Paltridge pointed out that innovation and entrepreneurship are the strengths of the short-term course at QUT Business School. In the past, the school had conducted exchanges with Japanese schools. As he hoped there would be opportunities for students from both sides to study at each other’s school in the future, he voluntarily requested for information concerning the short-term courses offered by the College of Management, NSYSU.

In addition, during the visit, both sides also discussed about the collaboration of a double degree program. QUT has signed a double master's degree program with Tamkang University and Fu Jen Catholic University. The College of Management, NSYSU proposed to collaborate with QUT Business School based on the French ESSCA 1+1 master double degree program (regardless of department), or establish another global program between Asia, Europe and America.

QUT Business School and the College of Management, NSYSU discussed a several number of collaboration possibilities during this exchange, and jointly hoped to bring more resources to the students of both sides to study abroad.

:: top ::

News Report

【Workshop】Chiang Mai University Participate in "Industrial Innovation and Entrepreneurship Workshop" Hosted by CM, NSYSU

During July 7 and 13, 2019, the College of Management of National Sun Yat-sen University (CM, NSYSU) hosted the "Industrial Innovation and Entrepreneurship Workshop". This workshop was specifically designed for 25 professors and students from Chiang Mai University in Thailand. Associate Dean Jui-Kun Kuo, CM, NSYSU, expressed the hope to help students from Chiang Mai University to better understand the learning environment of NSYSU through this course exchange and visits to local companies, as well as the way companies in Taiwan operate and innovate.

The workshop included having Qian Wang(王謙), General Manager of Firstfruit Management Consultants to share on how international standards and regulations promoted innovation. For example, the standards of quality management set up by the International Organization for Standardization (ISO) inspires companies to think about the role of quality control in improving work processes and establishing more efficient workflows that enable companies to achieve cost savings, increase profitability, create more business opportunities, and achieve greater customer satisfaction.

On the other hand, Assistant Professor Tony Chuo(卓雍然) of Management Research Studies Center, NSYSU combines the current trend of big data to explore how Taiwanese small and medium-sized enterprises (SMEs) make use of this tool to optimize their business strategies and innovate to increase profit margins. Assistant Professor Chuo also introduced the unique commercial big data platform from the CM, NSYSU, which contains a wealth of open big data, analysis tools and programming language courses, which caused a heated discussion among the professors and students from Chiang Mai University.

Assistant Professor Yu-Yu Chang(張佑宇) from the Department of International Business, Southern Taiwan University of Science and Technology brought a simulation activity that combined entrepreneurial and industrial innovations, asking students to discuss how to use their creativity to make the classroom rain and participate in a marshmallow challenge, using materials such as pasta, tape, and marshmallow to build the tallest building. Through continuous communication and collaboration, students realized that everyone had different ideas. To find the best way for the team (or business) to achieve their goal, they needed to integrate opinions and execute plans in collaboration.

In addition to the planning of the indoor courses, this workshop also arranged corporate visits, including Taiwan Shan Yin International Co., Ltd., which specializes in manufacturing as well as the research and development of all types of fasteners and screws, and Sheh Fung Screws Co., Ltd., which specializes in customizing screws. The professors and students from Chiang Mai University learned from the introduction of the companies and watching the manufacturing processes that Taiwanese business owners would not remain satisfied with the current situation, but would continue to strive for excellence, constantly thinking about what products consumers would desire, actively improving designs and manufacturing processes, and creating more diverse products.

In addition, this workshop had also arranged a visit to Uni-President Enterprises Corporation, which demonstrated the great importance the Taiwan's food industry attaches to food safety. The industry has continuously increased the number of inspection items and the standards to ensure safety and provide consumers with the safest food products. The participants also visited farmers plantings seeds to learn about agricultural innovations in Taiwan.

The professors and students from Chiang Mai University were impressed with the agenda of the workshop. They commented that this trip had allowed them to learn the great emphasis Taiwan’s enterprises placed on innovation, which was worthy of their learning. At the same time, they also praised Taiwanese’s passion and friendliness that made they feel very welcome in Taiwan and they hoped to visit Taiwan again in the future to further appreciate the beauty of Taiwan.

The success of this workshop was indebted to the hard work of Professor San-Pui Lam who is the Director for Office of Responsibility and Sustainability Actions and a professor at the Institute of Public Affairs Management, Assistant Professor Shih-Sian Jhang who is the Director for Office of Accreditation and Assessment and also a professor at the Department of Finance, and Associate Professor Associate Kim-Choy Chung of the IBMBA program who led the students to visit the local companies.

Administrative staff that helped organize the workshop includes: Manager Cindy Lin, and administrative assistant Ting-Yu Lin of the International Relations Office of CM, and fellow students from the IBMBA program, including Rakkarn Jirasak, Victor Su, Phan Nguywn Thu Thao, Trinh Thi Duyen Anh, Justine Pura, Saisuri Wongsrikun, and Gloria Yeh. Their hard work made the workshop a success.

Please click the following link for the workshop video: https://www.youtube.com/watch?v=40cqaYbhY4Y&feature=youtu.be

:: top ::

【Alumni】NSYSU North EMBA Alumni Association Hosted A President Handover Ceremony

During the North EMBA Alumni Association Annual Meeting held on
August 3, 2019, the Fourth President Chao-Liang Chen of the National Sun
Yat-sen University (NSYSU) North EMBA Alumni Association handed over the baton
to the Fifth President Hsueh-Fang Hsu. President Hsu pointed out that the
efforts of all the past teams that served the association and the support from
the College of Management, NSYSU had not only helped alumni bond, but also
facilitated the smooth running of all activities organized by the association.
She also particularly expressed her gratitude to the former President Chen and
his team for passing down their invaluable experiences. President Hsu also
vowed to lead the Fifth Board of Directors, Directors, and Supervisors to
continue to strengthen the association and continue to provide a diverse range
of services for the EMBA alumni.

President Hsu was 15 years old when she came to Taiwan from Kinmen
to work and study at the same time. In 1993, she returned to her hometown to
run Ming Cheng Cable TV with success. Before she took on the position of the
President of the North EMBA Alumni Association, she enrolled in the EMBA
program at NSYSU in order to improve her knowledge in business management. She
believes through acquiring new knowledge in the fields of business management,
marketing, and international affairs, she has expanded her horizons, sharpened
her thinking skills, and become more efficient in making corporate governance
decisions. In addition, President Hsu has taken on leadership roles at several
organizations such as the President of the Kinmen County Lifeline Association.
She has been involved in promoting suicide prevention efforts for a long time,
and often shares her volunteering experience with everyone. She stressed that
people would often encounter things and events they felt they could not get
over in life, our society is reciprocal. She said, "Do not give up on
yourself, and be brave to seek help". She also hopes that people who are
currently receiving help can one day become someone who will help others in the
future. President Hsu has been working towards her goals of keeping the society
accompany and ensuring children grow up happily.

Therefore, when she decided to take the responsibility of the President of the North EMBA Alumni Association, she also expressed that she would apply the similar concept of care to this organization and set the annual vision of the association to be the "Love and Happy Served Volunteer Year" and base the alumni activities on the following three major themes:
1) Charitable Giving: Provide care to minority groups, and give support and assistance to the positive energy of the society.
2) Love Learning and Keep Growing: Organize academic lectures and visits to domestic and foreign companies, so that North E alumni can learn together and grow steadily.
3) Healthy Living: In addition to hosting sports activities, the association will also arrange outdoor activities such as hiking in order to ensure alumni stay strong and healthy.

Finally, President Hsueh-Fang Hsu expressed on behalf of the team
that the new team would do everything they could to successfully organize all
activities, and hope to become a role model of the best Alumni Association in
order to attract all outstanding alumni to join the family of the North EMBA
Alumni Association, share experiences, grow together, and create a brand new
future.

:: top ::

【Student Interview】GHRM MBA Yu Yu(莊友羑)

Another GHRM English MBA student - Enchanting Ms. Yu Yu has recently returned from the dual degree Program at the Nottingam Trent University (NTU) and is glad to share her experience!

“Due to my parents’ jobs, I grew up in a multicultural environment that made me like to explore different things and places. Therefore, except for going to school, I enjoy participating in international volunteer events for as extracurricular activities in my academic life. These experiences not only gave me opportunities to see the world but forced me to go outside my comfort zone and challenge my limits. Although most of the international volunteer programs made me stuck in challenging situation, I received real happiness through the process of conducting the project. Therefore, I wish I can measure my success by the number of hugs I give and smiles I bring to people's faces once I grow up.” – that’s how Yu Yu describes herself :)

After getting her bachelor’s degree, Yu Yu chose a job which could pursue her dream and do what she enjoys. YuYu worked as project manager for sustainable development in medical industry. The main content of the job was organizing personnel training programs and overseas medical services. However, the more Yu Yu immersed into it, she felt the more there is still to improve in her skills: “For example, when it comes to decide who should be dispatched or finding partners, there are tons of considerations needed to be taken, such as personality, cultural differences and even leadership style. The process of working on these challenging tasks and often with limited resources has sparked my interest in Human Resource Management (HRM), which I believe can accelerate work efficiency even in a critical environment. Hence, I decided to come back to school for learning HRM and chose GHRM English MBA Program as it has two main advantages: (1) I can learn HRM in (2) a multicultural environment!”

Yu Yu enjoyed her stay at NTU being part of Dual Degree Program. Most of the courses at NTU cultivate students to build up critical thinking. YuYu took a course named “International experience”, in which Professor has brought students to ESIC (Business and Marketing School) in Spain and cooperated with local company. This course gave students an opportunity to conduct industry analysis in real business and adapt to cultural differences.

Yu Yu thinks the best thing is building up academic knowledge in HRM: “Before I joined GHRM English MBA Program at NSYSU, I learned and improved my work from making mistake because my major in undergraduate school was not in the field of management. Now I can apply my experience and combine academic learning on the work, which makes me more efficient employee. That is the most important reason why I chose to come back to school. I believe if I can learn more about management, I can do more things in effective ways”.

:: top ::

【International Programs】Welcome Aboard IBMBA & GHRM MBA Newbies!!

The annual International Program (IBMBA and GHRM MBA) orientation kicked off this September 7th at the newly renovated classroom 4112 of the College of Management. With over 60 students attending this event, orientation was bustling with excited conversations from the beginning. As students conversed over their snacks and sandwiches, the professors also mingled with students a bit to shorten the distance between student and staff.

The highlight of the event was the formation of bonds achieved with the team building event. This year, the departments invited its very own alumnus, Ryan Fernandez and Graham Dart, to introduce the workshop. Ryan and Graham started off by sharing some of their personal experiences with GHRM MBA and mentioned how their personal career path merged with academic studies. It gave the incoming and graduating students from IBMBA and GHRM MBA an idea of how they can make the two relevant.

They then dove into a series of group activities designed to mimic the challenges of extensive group work in the GHRM and IBMBA programs. Fernandez first got the groups comfortable by playing the name game. It allowed students to break the ice in intimate circles and find commonalities that they previously did not know they had. The task of remembering 10 or so names fell on a newly elected group leader, who all showed they were up to the task by reciting all the names of their group members by memory.

One of the activities required groups to build towers out of 8 of their own pairs of shoes. This event not only tests teamwork but also each team’s adaptivity. Fernandez went around to discuss each group’s methods and approach. It gave other groups insight on how other people handled the same task. One resourceful group even used shoe laces to bind their tower together and the winning team won one of the prizes offered by local businesses by less than a centimeter.

The last activity highlighted the importance of communication online. Students guessed the number of lollipops in a giant jar filled about half way while using only LINE groups to communicate. Some took the mathematical approach while others stayed with logical inferences. A couple students even looked up potential answers online and worked around the online answers. Fernandez.

All the activities reflected a lot of the soft skills students will encounter in their IBMBA and GHRM MBA classes. Ranging from leadership to fellowship, flexibility and proactivity, the activities allowed incoming students to understand how to work with each other as well as pitching their own ideas. The sharing time at the end of each activity gave students insight into their own work methods, and other people’s. This two-hour long team building activity was both a fun and educational experience and reflects the motto of IBMBA and GHRM MBA.

After the team building event, the program director, Professor Sharon Wang, and international program faculty gave a welcome speech to the new students and encourage them to learn and take challenge at NSYSU. Besides the director and faculty, the President of International Program Associate, and the Dragon Boat Team Leader also gave a big welcome to newbies.

At the end of the event, a campus tour was provided to every new student. Although it was raining then, everyone went home with a better idea about working with new GHRM and IBMBA teammates!

:: top ::

【Album】EQUIS Briefing Visit

more photos: https://photos.app.goo.gl/pticF4Z3a9t6hjhn7

:: top ::

【Album】 Orientation Workshop for CM Freshmen

more photos: https://photos.app.goo.gl/86Ci4uo5yh5FHEN39

:: top ::

Events Information

【MSRC】Ethics Workshops（10/3.12/5）

Mandarin Speech
Registration: https://tinyurl.com/y3kvmfhp
 

Date: Oct. 3, 2019 (Thu.)
Time: 12:00-13:45
Venue: CM4112
Topic: Research Ethics
Speaker: Prof. Ding-Yu Jiang (Professor and Chairman, Department of Psychology, National Chung Cheng University, Taiwan) 

Date: Dec. 5, 2019 (Thu.)
Time: 12:00-13:45
Venue: CM1037
Topic: Academic Integrity
Speaker: Prof. Shyh-Jer Chen (Distinguished Professor, Institute of Human Resource Management, National Sun Yat-sen University, Taiwan)

:: top ::